As consumer experience transforms on the social web, we need to consider developing the next generation of email marketing metrics.
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Apple successfully embedded email marketing in the customer experience. Here's how.
Email marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship.
Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or third parties.
With Google Priority Inbox and Smart Labels, e-mail marketers are seeing serious changes they can't afford to ignore.