Sam Lawson

ClickZ

Sam is the Head of ClickZ North America and oversees the content, marketing, sales, and customer success teams.

Q&A with Hertz on the future of mobile

Search Marketing Q&A with Hertz on the future of mobile

6y Sam Lawson

Q&A with Hertz on the future of mobile

Prior to his session titled 'Mobile: The myth, the legend, the reality' at The Transformation of Search Summit taking place in New York on October 19,...

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The Marketing Technology landscape grows to 6,829 up 27%

Marketing Technology The Marketing Technology landscape grows to 6,829 up 27%

6y Sam Lawson

The Marketing Technology landscape grows to 6,829 ...

Scott Brinker's latest audit of the Marketing Technology Landscape shows a 27% growth in the number of marketing technology solutions, up from 5,381 t...

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Helping you choose the right SEO tool

Search Marketing Helping you choose the right SEO tool

6y Sam Lawson

Helping you choose the right SEO tool

Our new series of buyers guides and buyers forums in New York and London aim to help you choose the right technologies for your business. Here is a lo...

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6 takeaways from the ClickZ Blockchain Marketing Forum

Blockchain 6 takeaways from the ClickZ Blockchain Marketing Forum

6y Sam Lawson

6 takeaways from the ClickZ Blockchain Marketing F...

On the morning of March 6, ClickZ hosted the ClickZ Blockchain Marketing Forum in New York, bringing together 80 senior marketers to discuss the impac...

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ClickZ Buyers Guide: Bid Management Tools

Marketing Technology ClickZ Buyers Guide: Bid Management Tools

6y Sam Lawson

ClickZ Buyers Guide: Bid Management Tools

Today marks the launch of the ClickZ buyers guide for bid management tools, covering a range of market leading vendors. Based on the results of months...

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Interview: Pierson Curtis, Growth Marketing Manager at Grubhub

Search Tools Interview: Pierson Curtis, Growth Marketing Manager at Grubhub

6y Sam Lawson

Interview: Pierson Curtis, Growth Marketing Manage...

On January 31, ClickZ hosted the first in a series of Buyers Forums in New York. Attended by over 40 senior marketers from brands and agencies, the ev...

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New: Marketing technology buyer's forums from ClickZ

Marketing Technology New: Marketing technology buyer's forums from ClickZ

6y Sam Lawson

New: Marketing technology buyer's forums from Clic...

Marketers now spend 33% of their budget on new technologies and with the landscape growing from just 150 tracked marketing technologies in 2011 to ove...

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[Report] The Past, Present, and Future of Speech Recognition Technology

Emerging Technology [Report] The Past, Present, and Future of Speech Recognition Technology

6y Sam Lawson

[Report] The Past, Present, and Future of Speech R...

In our latest report, we cover the surprising history of speech recognition technology evaluating the current landscape (Amazon, Google, Apple, Micros...

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Six B2B content marketing predictions for 2018

Content Marketing Six B2B content marketing predictions for 2018

6y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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The evolution of ClickZ: Marketing, Technology & Transformation

Digital Marketing The evolution of ClickZ: Marketing, Technology & Transformation

6y Sam Lawson

The evolution of ClickZ: Marketing, Technology &am...

Rediscover ClickZ as we unveil our new, fresh-faced look along with three additional categories to help senior marketers and business leaders navigate...

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Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation

Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation

6y Sam Lawson

Scott Brinker: What CMOs need to know about market...

In this episode, we cover the phenomenal growth of 'marketing technology' and discuss how CMOs can build processes in their teams to allow them to exp...

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Parry Malm – The latest trends in email marketing

Parry Malm – The latest trends in email marketing

6y Sam Lawson

Parry Malm – The latest trends in email marketing

In this episode, we spoke with Parry Malm, CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & comm...

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Why marketers need to understand personal data, the opportunities and risks with Liz Brandt

Why marketers need to understand personal data, the opportunities and risks with Liz Brandt

6y Sam Lawson

Why marketers need to understand personal data, th...

In this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent leg...

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Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

6y Sam Lawson

Private marketplaces, publisher collaboration and ...

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these cha...

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The power of programmatic advertising with Wayne Blodwell

The power of programmatic advertising with Wayne Blodwell

7y Sam Lawson

The power of programmatic advertising with Wayne B...

Wayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it’s still revolutionising online advertising, and we talk...

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Why advertising is broken and how technology will unleash our creativity: The ClickZ Podcast with Tom Goodwin

Why advertising is broken and how technology will unleash our creativity: The ClickZ Podcast with Tom Goodwin

7y Sam Lawson

Why advertising is broken and how technology will ...

In this episode, Tim Flagg joins Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and asks, does advert...

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Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror

Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror

7y Sam Lawson

Programmatic media, the publisher's perspective wi...

Join Amir Malik, director of programmatic for Trinity Mirror, and Tim Flagg as they discuss how programmatic has evolved and its impact on the world o...

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The importance of high quality content for publishers and marketers: The ClickZ Podcast with Andy Oakes

The importance of high quality content for publishers and marketers: The ClickZ Podcast with Andy Oakes

7y Sam Lawson

The importance of high quality content for publish...

Hear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers from one of the best-kn...

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Harnessing data, creativity and context to produce powerful ads - Matt Nash, Neo@Ogilvy

Harnessing data, creativity and context to produce powerful ads - Matt Nash, Neo@Ogilvy

7y Sam Lawson

Harnessing data, creativity and context to produce...

Join Matt Nash, Managing Partner UK at Neo @ Ogilvy, and Tim Flagg as they discuss how ad agencies are harnessing the power of data to produce powerfu...

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Smart location and the internet of things with Brian Katzman, VP marketing at Tile

Smart location and the internet of things with Brian Katzman, VP marketing at Tile

7y Sam Lawson

Smart location and the internet of things with Bri...

What is smart location and how is a small bluetooth tracker leading innovation in this space? Tim Flagg talks to Brian Katzman, VP marketing at Tile a...

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What is a Data Management Platform? Miles Pritchard from Lotame

What is a Data Management Platform? Miles Pritchard from Lotame

7y Sam Lawson

What is a Data Management Platform? Miles Pritchar...

What exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, w...

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Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

Online advertising Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA

7y Sam Lawson

Using psychology to improve online advertising wit...

Targeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to cre...

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Mobile Reader Survey: Voting Now Open!

Mobile Reader Survey: Voting Now Open!

7y Sam Lawson

Mobile Reader Survey: Voting Now Open!

With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...

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Last chance to feature in our mobile vendor reader survey

Last chance to feature in our mobile vendor reader survey

7y Sam Lawson

Last chance to feature in our mobile vendor reader...

Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...

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Reader survey: calling all mobile marketing technology firms, agencies & service providers

Reader survey: calling all mobile marketing technology firms, agencies & service providers

7y Sam Lawson

Reader survey: calling all mobile marketing techno...

We’re inviting all mobile marketing technology companies, platforms, solution/service providers and agencies to be a part of our inaugural Mobil...

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Putting user data at the centre of effective advertising campaigns. Richard Robinson, MD of Turn

Putting user data at the centre of effective advertising campaigns. Richard Robinson, MD of Turn

7y Sam Lawson

Putting user data at the centre of effective adver...

Advertisers are able to access a huge amount of data about the behaviour of online users, but few know how to analyse and interpret that data. We spea...

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Adblockers and the future of online advertising

Online advertising Adblockers and the future of online advertising

8y Sam Lawson

Adblockers and the future of online advertising

Adblockers have become a major challenge for publishers and advertisers alike. Adblock Plus is the most popular and has been downloaded on more than 5...

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