We worked with Baidu to launch the first socially integrated Brandzone format for Chanel in China.
Half the battle is won when you select the right keywords; here's how.
If done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment.
Here's how SEM can amplify your marketing message across offline and online channels.
Real-time data, data from connected everything, actionable vs. big… where is all this big data heading, and what should marketers be aware of this year?