We worked with Baidu to launch the first socially integrated Brandzone format for Chanel in China.
Half the battle is won when you select the right keywords; here's how.
If done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment.
Here's how SEM can amplify your marketing message across offline and online channels.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?