Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet.
Articles by this author
You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and use it across channels.
As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers.
The business case against website bloat.
There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it.