3 Unreasonable Things You Should Expect From Your Content Strategist
Marketing

3 Unreasonable Things You Should Expect From Your Content Strategist

11y Sarah Negugogor

3 Unreasonable Things You Should Expect From Your ...

Why your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Read More...

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What's So Special About Web Writing?
Marketing

What's So Special About Web Writing?

11y Sarah Negugogor

What's So Special About Web Writing?

You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and us...

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It Takes More Than Translation to Go Global
Marketing

It Takes More Than Translation to Go Global

11y Sarah Negugogor

It Takes More Than Translation to Go Global

As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuab...

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How to Fight Bloat on Your Website
Marketing

How to Fight Bloat on Your Website

11y Sarah Negugogor

How to Fight Bloat on Your Website

The business case against website bloat. Read More

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How Simplicity Can Help You Get Ahead
Marketing

How Simplicity Can Help You Get Ahead

11y Sarah Negugogor

How Simplicity Can Help You Get Ahead

There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Read More...

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What Are Your Users Trying to Tell You?
Marketing

What Are Your Users Trying to Tell You?

12y Sarah Negugogor

What Are Your Users Trying to Tell You?

Companies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Read More...

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How Can We Get Rid of Bad Websites?
Marketing

How Can We Get Rid of Bad Websites?

12y Sarah Negugogor

How Can We Get Rid of Bad Websites?

If your site is out of date, with parts that don't work, and violates several usability principles, you're not alone. Read More...

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How Google Could Have Improved Its Privacy Change Announcement
Marketing

How Google Could Have Improved Its Privacy Change Announcement

12y Sarah Negugogor

How Google Could Have Improved Its Privacy Change ...

A lesson about how better to communicate sensitive changes. Read More...

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