Overcoming 'Overly Attached Marketer' Syndrome

Marketing Overcoming 'Overly Attached Marketer' Syndrome

9y Sean Carton

Overcoming 'Overly Attached Marketer' Syndrome

What impulse makes marketers think that somehow our brands can become our consumers' whole world? Read More...

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New Year Realities

Marketing New Year Realities

9y Sean Carton

New Year Realities

A few of the trends that seem pretty clear about where we're headed in 2013 and beyond. Read More...

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Touchscreens Are the New Desktop

Marketing Touchscreens Are the New Desktop

9y Sean Carton

Touchscreens Are the New Desktop

Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being ab...

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Why Are Marketers So Behind on Mobile?

Marketing Why Are Marketers So Behind on Mobile?

9y Sean Carton

Why Are Marketers So Behind on Mobile?

Mobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicat...

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Social Media Measurement: The Numbers Suck Because the Models & Metrics are Wrong

Marketing Social Media Measurement: The Numbers Suck Because the Models & Metrics are Wrong

9y Sean Carton

Social Media Measurement: The Numbers Suck Because...

Measuring the impact of social media has to move beyond the idea that it’s going to drive clicks and move toward measuring influence, participation, e...

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Braving the Rough Waters of Online Marketing

Marketing Braving the Rough Waters of Online Marketing

9y Sean Carton

Braving the Rough Waters of Online Marketing

Five ways marketers need to go about planning and executing their campaigns. Read More...

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What Brought on the Demise of 'The WELL'?

Marketing What Brought on the Demise of 'The WELL'?

9y Sean Carton

What Brought on the Demise of 'The WELL'?

Six lessons on how and why giants can fade from view when we're not paying attention. Read More...

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The Metrics Don't Match the Media

Marketing The Metrics Don't Match the Media

9y Sean Carton

The Metrics Don't Match the Media

Why are we judging social and mobile advertising by the same metrics we use to measure online display or search advertising? Read More...

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Digital Agencies: Here's Your Wake-Up Call

Marketing Digital Agencies: Here's Your Wake-Up Call

9y Sean Carton

Digital Agencies: Here's Your Wake-Up Call

When it comes to the strategic "why" behind the creative "wow," it appears that digital agencies aren't delivering. Read More...

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Advertising in the Age of Choice

Marketing Advertising in the Age of Choice

9y Sean Carton

Advertising in the Age of Choice

Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention. Read More...

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Anything You Can Do, the Internet Can Do Better

Marketing Anything You Can Do, the Internet Can Do Better

9y Sean Carton

Anything You Can Do, the Internet Can Do Better

Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it. Read Mor...

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If I Had $1 Billion

Marketing If I Had $1 Billion

10y Sean Carton

If I Had $1 Billion

Fifteen things I would do with $1 billion if I was on the new Facebook/Instagram team. Read More...

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The Merging of Digital and 'Real Life'

Marketing The Merging of Digital and 'Real Life'

10y Sean Carton

The Merging of Digital and 'Real Life'

Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account pl...

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'Kony 2012': Blueprint for a Social Media Revolution

Marketing 'Kony 2012': Blueprint for a Social Media Revolution

10y Sean Carton

'Kony 2012': Blueprint for a Social Media Revoluti...

The seven social media lessons the "Kony 2012" video can teach marketers. Read More...

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TV Is Dead! Long Live TV!

Marketing TV Is Dead! Long Live TV!

10y Sean Carton

TV Is Dead! Long Live TV!

If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...

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8 Obstacles That Ad-Supported E-Publishing Must Overcome

Marketing 8 Obstacles That Ad-Supported E-Publishing Must Overcome

10y Sean Carton

8 Obstacles That Ad-Supported E-Publishing Must Ov...

Publishers, tablet makers must take these steps to win over advertisers. Read More...

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ICANN Has Problemz?

Marketing ICANN Has Problemz?

10y Sean Carton

ICANN Has Problemz?

The new gTLDs are a whole new can of worms digital marketers are going to have to deal with. Read More...

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Do We Need Stinkin' Badges?

Marketing Do We Need Stinkin' Badges?

10y Sean Carton

Do We Need Stinkin' Badges?

Creating standardized and recognized ways of identifying someone's skills in many different areas has become a necessity in the digital marketing indu...

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Why Can't Newspapers Make Money Online?

Marketing Why Can't Newspapers Make Money Online?

10y Sean Carton

Why Can't Newspapers Make Money Online?

Are newspapers pricing themselves out of the market? Read More...

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Go Mobile Today!

Marketing Go Mobile Today!

10y Sean Carton

Go Mobile Today!

The mobile web has clearly reached critical mass. So why are so many of us behind in mobilizing our sites? Read More...

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Marketing to the Distracted Consumer

Marketing Marketing to the Distracted Consumer

10y Sean Carton

Marketing to the Distracted Consumer

Is anyone really paying attention? Read More

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Steve Jobs: 1955-2011

Marketing Steve Jobs: 1955-2011

10y Sean Carton

Steve Jobs: 1955-2011

An Apple II+ changes a life, one byte at a time. Read More

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Facebook's Redesign: Will It Connect?

Marketing Facebook's Redesign: Will It Connect?

10y Sean Carton

Facebook's Redesign: Will It Connect?

A technique to evaluate big ideas in digital media. Read More...

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Become a Content Curation King

Marketing Become a Content Curation King

10y Sean Carton

Become a Content Curation King

Nine ways to make curation work for your brand. Read More

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Higher Education and Old Media: More Similar Than You Think

Marketing Higher Education and Old Media: More Similar Than You Think

10y Sean Carton

Higher Education and Old Media: More Similar Than ...

Seven characteristics college shares with old media and five reasons marketers should care what's going on in higher ed. Read More...

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7 Radical Disruptions to Business

Marketing 7 Radical Disruptions to Business

10y Sean Carton

7 Radical Disruptions to Business

Trends that rocked business as we know it. Read More

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Dear Entertainment Industry: It's Me, Sean

Marketing Dear Entertainment Industry: It's Me, Sean

10y Sean Carton

Dear Entertainment Industry: It's Me, Sean

How to revive an on-again, off-again relationship with yours truly. Read More...

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