What impulse makes marketers think that somehow our brands can become our consumers' whole world?
Articles by this author
A few of the trends that seem pretty clear about where we're headed in 2013 and beyond.
Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all.
Mobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicating in a mobile world is a much bigger step.
Measuring the impact of social media has to move beyond the idea that it’s going to drive clicks and move toward measuring influence, participation, engagement, and, yes, delight.