The Power of Lo-Fi
Marketing

The Power of Lo-Fi

14y Sean Carton

The Power of Lo-Fi

Should we all start putting out "crappy" ads? Read More

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Is 'Hyperlocal' Just Hype?
Marketing

Is 'Hyperlocal' Just Hype?

14y Sean Carton

Is 'Hyperlocal' Just Hype?

Why haven't hyperlocal sites taken off? Here are three reasons. Read More...

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What Apple's iPad Means for Marketers
Marketing

What Apple's iPad Means for Marketers

14y Sean Carton

What Apple's iPad Means for Marketers

Online marketers will have to adjust their approaches because of this game-changing device. Here's why. Read More...

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My Wishes for the New Year
Marketing

My Wishes for the New Year

14y Sean Carton

My Wishes for the New Year

Businesses will figure out how to really use Twitter. The Android phone will take off. Rupert Murdoch will eat humble pie. And 16 other wishes. Read M...

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A Social Media Strategy Checklist
Marketing

A Social Media Strategy Checklist

14y Sean Carton

A Social Media Strategy Checklist

Ten steps to building a social media strategy that delivers. Read More...

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Non-Profits Need to Get Clued In to Social Media
Marketing

Non-Profits Need to Get Clued In to Social Media

14y Sean Carton

Non-Profits Need to Get Clued In to Social Media

Tips for non-profits on how to use social media to their advantage and why they need to start. Read More...

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Tech Turkeys of 2009
Marketing

Tech Turkeys of 2009

14y Sean Carton

Tech Turkeys of 2009

A list of companies threatened by new technologies and making big mistakes. Read More...

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Four Ways to Simplify a Mobile Marketing Campaign
Marketing

Four Ways to Simplify a Mobile Marketing Campaign

14y Sean Carton

Four Ways to Simplify a Mobile Marketing Campaign

Verizon's smartphone could change the mobile marketing landscape. Read More...

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The FTC's 'Big Blogger' Is Actually Our Friend
Marketing

The FTC's 'Big Blogger' Is Actually Our Friend

14y Sean Carton

The FTC's 'Big Blogger' Is Actually Our Friend

Pay-for-endorsement rules won't put a damper on your marketing. Here's why. Read More...

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Eleven Lessons Mobile Marketers Can Learn From Search
Marketing

Eleven Lessons Mobile Marketers Can Learn From Search

15y Sean Carton

Eleven Lessons Mobile Marketers Can Learn From Sea...

So if the mobile ad market is going to look a lot like search marketing, what can we learn from Google? Hint: It's a lot like throwing a good party. R...

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What Google's Sidewiki Means to Marketers
Marketing

What Google's Sidewiki Means to Marketers

15y Sean Carton

What Google's Sidewiki Means to Marketers

In social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages. Read More...

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What the Move to the 'Cloud' Means for Consumers and Marketers
Marketing

What the Move to the 'Cloud' Means for Consumers and Marketers

15y Sean Carton

What the Move to the 'Cloud' Means for Consumers a...

Consumers are ditching expensive computers and gaming consoles, yet spending more time online than ever before. Read More...

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Back to Basics in a Twitter Era
Marketing

Back to Basics in a Twitter Era

15y Sean Carton

Back to Basics in a Twitter Era

Should small businesses take their modest marketing budgets and invest in the what-happens-to-be-cool-this-month basket? Read More...

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A Model for Social Media: HARO
Marketing

A Model for Social Media: HARO

15y Sean Carton

A Model for Social Media: HARO

A service that links up reporters and sources offers six characteristics for a social media approach that can be applied to just about all businesses....

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Defining Social Media
Marketing

Defining Social Media

15y Sean Carton

Defining Social Media

Social media are really just technologies that facilitate conversations. What's so new about that? Read More...

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Augmented Reality: Bringing It Down to Earth
Marketing

Augmented Reality: Bringing It Down to Earth

15y Sean Carton

Augmented Reality: Bringing It Down to Earth

Experiments on the bleeding edge of augmented reality offer us a window into the future when the "real" and the "virtual" become indistinguishable. Re...

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Bridging the Data Gap
Marketing

Bridging the Data Gap

15y Sean Carton

Bridging the Data Gap

In the communications ecosystem, there's a huge gap between what each channel is doing and knowing how it affects the whole. Read More...

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Display and Search Advertising: Neither Cannot Stand Alone
Marketing

Display and Search Advertising: Neither Cannot Stand Alone

15y Sean Carton

Display and Search Advertising: Neither Cannot Sta...

A new measurement system tracks how conversions happen when combining display advertising and search. It's just a start, but it's long overdue. Read M...

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Twitter's Long-Term Viability
Marketing

Twitter's Long-Term Viability

15y Sean Carton

Twitter's Long-Term Viability

Beyond all the hype, is Twitter really a great advertising opportunity? Read More...

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In Social Networks, All Friends Are Not Created Equal
Marketing

In Social Networks, All Friends Are Not Created Equal

15y Sean Carton

In Social Networks, All Friends Are Not Created Eq...

As privacy decreases and the compartments we all maintain in our lives start to collapse, consumers will push back. The social networks must respond. ...

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The End of Ad Agencies as We Know Them
Marketing

The End of Ad Agencies as We Know Them

15y Sean Carton

The End of Ad Agencies as We Know Them

Think "collective," not "company." Read More

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Bridging the Gap Between Online and Offline
Marketing

Bridging the Gap Between Online and Offline

15y Sean Carton

Bridging the Gap Between Online and Offline

The newest marketing technologies have come a long way from the :CueCat and DigiScent. Read More...

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Four Cheap or Free CRM Tools for Marketers
Marketing

Four Cheap or Free CRM Tools for Marketers

15y Sean Carton

Four Cheap or Free CRM Tools for Marketers

Generating leads is one thing. Tracking leads that come in through your Web site or online marketing activities is vital if you're going to convert th...

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A New Advertising Tool That's Truly Cool
Marketing

A New Advertising Tool That's Truly Cool

15y Sean Carton

A New Advertising Tool That's Truly Cool

Display ads behave like search ads, combining the best features of search and display advertising. Read More...

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Down Economy? Common Sense Rules!
Marketing

Down Economy? Common Sense Rules!

15y Sean Carton

Down Economy? Common Sense Rules!

Ten tips on how digital agencies can use common sense to ride out the downturn, plus three lessons from the 2001 crash. Read More...

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Why the Web Is Better Suited for News
Marketing

Why the Web Is Better Suited for News

15y Sean Carton

Why the Web Is Better Suited for News

The sound of print's death rattle become louder and clearer. Read More...

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Is Twitter the Next Second Life?
Marketing

Is Twitter the Next Second Life?

15y Sean Carton

Is Twitter the Next Second Life?

A cold, hard look at the numbers behind Twitter. Read More...

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