Our Discontent With Marketing Efforts
Marketing

Our Discontent With Marketing Efforts

18y Sean Carton

Our Discontent With Marketing Efforts

A new study shows most marketers aren't happy with their marketing efforts. Why? Read More...

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Welcome to the On-Demand Future
Marketing

Welcome to the On-Demand Future

18y Sean Carton

Welcome to the On-Demand Future

Prepare for major disruptions: control, not video, will have huge implications for advertisers, publishers, and marketers in the future. Read More...

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TiVo Offers On-Demand Content and Commercials
Marketing

TiVo Offers On-Demand Content and Commercials

18y Sean Carton

TiVo Offers On-Demand Content and Commercials

How do TiVo's recent announcements affect Web marketers? The answer may be a lot more relevant that you think. Read More...

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Coming Soon: Contextual Video Advertising
Marketing

Coming Soon: Contextual Video Advertising

18y Sean Carton

Coming Soon: Contextual Video Advertising

Contextual advertising will take online video to a whole new level. Read More...

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Converging TV and Online Through the Mouse
Marketing

Converging TV and Online Through the Mouse

18y Sean Carton

Converging TV and Online Through the Mouse

Disney's move to stream popular TV shows works with technology and viewer behavior rather than against them. Read More...

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Fighting the Damage of Splogs
Marketing

Fighting the Damage of Splogs

18y Sean Carton

Fighting the Damage of Splogs

Fighting splogs and other malicious forms of advertising must be a priority for all marketers. Read More...

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Lessons From the Super-Connectors
Marketing

Lessons From the Super-Connectors

18y Sean Carton

Lessons From the Super-Connectors

Why look at the teen market? Even if you don't deal with consumers like them now, you will in the future. Read More...

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Embrace Consumer Media Consumption Trends
Marketing

Embrace Consumer Media Consumption Trends

18y Sean Carton

Embrace Consumer Media Consumption Trends

A new KFC commercial says a lot about the future of television, Internet marketing, and the changing media consumption habits of American TV viewers. ...

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Online Video Advertising: Is It For You?
Marketing

Online Video Advertising: Is It For You?

18y Sean Carton

Online Video Advertising: Is It For You?

Online video is catching all the buzz these days. Should you get in on it? Read More...

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Media Convergence: Online Video and Local Ads
Marketing

Media Convergence: Online Video and Local Ads

18y Sean Carton

Media Convergence: Online Video and Local Ads

Convergence isn't about the tech; it's about what it allows users to do. What the rise in local online ads and online video can offer marketers. Read ...

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In-Game Advertising: How to Win the Game
Marketing

In-Game Advertising: How to Win the Game

18y Sean Carton

In-Game Advertising: How to Win the Game

How to avoid making mistakes when advertising in games. Read More...

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On- and Offline Advertising Go Hand in Hand
Marketing

On- and Offline Advertising Go Hand in Hand

18y Sean Carton

On- and Offline Advertising Go Hand in Hand

Technology that can insert itself into the buying process at the point of decision is disruptive and will change how retail works. Are you ready? Read...

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Relax. It's Only Interactive
Marketing

Relax. It's Only Interactive

18y Sean Carton

Relax. It's Only Interactive

What is it about online that still makes traditional marketers break out in hives? Read More...

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The Internet Services Disruption
Marketing

The Internet Services Disruption

18y Sean Carton

The Internet Services Disruption

Is Microsoft about to usher in a whole new wave of ad-supported software delivered over the Web? Read More...

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Web 2.0 Marketing
Marketing

Web 2.0 Marketing

18y Sean Carton

Web 2.0 Marketing

Six marketing rules for online's newest ecosystem. Read More

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The Future Is Here: Convergence at Last?
Marketing

The Future Is Here: Convergence at Last?

19y Sean Carton

The Future Is Here: Convergence at Last?

Convergence may be coming, but not in the way most of us anticipate. That may not be so great for marketers. Read More...

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How Is Information Passed Around the Web?
Marketing

How Is Information Passed Around the Web?

19y Sean Carton

How Is Information Passed Around the Web?

If you understand how online information travels, you have a better chance of getting noticed. Read More...

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Online Video and the Consumer Context
Marketing

Online Video and the Consumer Context

19y Sean Carton

Online Video and the Consumer Context

Media buying is no longer just about where and when to place an ad. Read More...

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Incompetence on the Cutting Edge
Marketing

Incompetence on the Cutting Edge

19y Sean Carton

Incompetence on the Cutting Edge

Before you jump on the latest bandwagon, buy the IT guys a pizza. Read More...

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Are Media Buyers Facing Extinction?
Marketing

Are Media Buyers Facing Extinction?

19y Sean Carton

Are Media Buyers Facing Extinction?

Are Internet marketers becoming dinosaurs in this new age of networked media? Read More...

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Marketers, Meet AJAX
Marketing

Marketers, Meet AJAX

19y Sean Carton

Marketers, Meet AJAX

There's a new tech in town that will change the way marketers do business. Are you ready for it? Read More...

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Digital Convergence: TV- or PC-Based?
Marketing

Digital Convergence: TV- or PC-Based?

19y Sean Carton

Digital Convergence: TV- or PC-Based?

Could it be that the real frontier of interactive entertainment and TV programming is the PC? Read More...

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Breaking the Sound Barrier
Marketing

Breaking the Sound Barrier

19y Sean Carton

Breaking the Sound Barrier

Why obnoxious ads aren't workable on the Web. Read More

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Wall of Sound
Marketing

Wall of Sound

19y Sean Carton

Wall of Sound

Some marketing messages are noise, others signals. Read More

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Can Viral Marketing Be Serious?
Marketing

Can Viral Marketing Be Serious?

19y Sean Carton

Can Viral Marketing Be Serious?

Word of mouth and viral marketing work. But can they work for 'serious' businesses? Read More...

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What Does RSS Mean for Advertisers?
Marketing

What Does RSS Mean for Advertisers?

19y Sean Carton

What Does RSS Mean for Advertisers?

Contextual RSS ads are here. What are the considerations for marketers? Read More...

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The Fractured Media Landscape
Marketing

The Fractured Media Landscape

19y Sean Carton

The Fractured Media Landscape

The media landscape is fracturing like a plate glass window hit by a trashcan. If you deliver commercial messages to targeted audiences, you should be...

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