Drive-Through Branding
Media

Drive-Through Branding

22y Seana Mulcahy

Drive-Through Branding

Using online media to build brands quickly -- and strategically. Read More...

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Pop Culture
Media

Pop Culture

22y Seana Mulcahy

Pop Culture

Publisher poo-poos pop-ups. Smart move -- or are formats only as good as advertisers who use them? Read More...

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Loyalty Rules
Media

Loyalty Rules

22y Seana Mulcahy

Loyalty Rules

'Not all loyal customers are profitable, and not all profitable customers are loyal,' says the Harvard Business Review. Seana has the numbers to back ...

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Pleased or Peeved?
Media

Pleased or Peeved?

22y Seana Mulcahy

Pleased or Peeved?

Online media planning and buying may be a logistical nightmare, but we're beginning to get somewhere. Read More...

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Why We're Here in the First Place
Media

Why We're Here in the First Place

22y Seana Mulcahy

Why We're Here in the First Place

Desire. Passion. Longing. What do we REALLY crave? Brands. Read More...

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How's This for a Response?
Media

How's This for a Response?

22y Seana Mulcahy

How's This for a Response?

Something's got Seana steamed, and it's not the weather. She can't believe that misconceptions about interactive media stubbornly persist. Read More...

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Research: A Change for the Better?
Media

Research: A Change for the Better?

22y Seana Mulcahy

Research: A Change for the Better?

Now that Jupiter's fate has been resolved, will planners and buyers have better, more accurate research tools? Read More...

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Thirty Schmirty
Media

Thirty Schmirty

22y Seana Mulcahy

Thirty Schmirty

If the 30-second television spot is dead, can the Internet offer something more effective? Read More...

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Truth or Dare: The Deal With Billion-Dollar Multiplatform Deals
Media

Truth or Dare: The Deal With Billion-Dollar Multiplatform Deals

22y Seana Mulcahy

Truth or Dare: The Deal With Billion-Dollar Multip...

When billion-dollar deals are being done, where is interactive? Read More...

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Speak Softly... and Carry a Big, Fat Pipe
Media

Speak Softly... and Carry a Big, Fat Pipe

22y Seana Mulcahy

Speak Softly... and Carry a Big, Fat Pipe

Hope or hype? The broad view of broadband. Read More...

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Boxed in by Advertising?
Media

Boxed in by Advertising?

22y Seana Mulcahy

Boxed in by Advertising?

Has the concept of 'thinking outside of the box' become mundane? Seana's excited about thinking inside the box. Literally. Read More...

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Out of the Mouths of... Planners, Buyers, and Salespeople
Media

Out of the Mouths of... Planners, Buyers, and Salespeople

22y Seana Mulcahy

Out of the Mouths of... Planners, Buyers, and Sale...

Think the industry is maturing? Read what Seana overheard at a recent media summit. You might be shocked. Worse, you might recognize your own agency. ...

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Merger Mania
Media

Merger Mania

22y Seana Mulcahy

Merger Mania

Seana shares grumbling, head scratching, and cynicism from the iMedia Summit. What impact will the Unicast/Enliven merger have on the rich media space...

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Seniority On The Web: The Fastest Growing Online Population
Media

Seniority On The Web: The Fastest Growing Online Population

22y Seana Mulcahy

Seniority On The Web: The Fastest Growing Online P...

It ain't your Grandma's Internet! Online seniors are dynamic, affluent and as a group, growing much faster than you think. Read More...

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What's All the Talk About Blogging?
Media

What's All the Talk About Blogging?

22y Seana Mulcahy

What's All the Talk About Blogging?

...and what's so sacrilegious about advertising on blogs, anyway? Read More...

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Innovation Suffocation
Media

Innovation Suffocation

22y Seana Mulcahy

Innovation Suffocation

On May 1, many Webcasters will go silent to protest a proposal before the U.S. Copyright Office -- a proposal that, if accepted, could silence these W...

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Size Matters
Media

Size Matters

22y Seana Mulcahy

Size Matters

Doing the numbers: Is the NetRatings/AdRelevance merger good for media buyers? Read More...

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Content: Land of the Free?
Media

Content: Land of the Free?

22y Seana Mulcahy

Content: Land of the Free?

As publishers move their sites from free to fee models, is anyone getting duped? Read More...

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The U.S. Hispanic/Latino Market: Niche or Necessity?
Media

The U.S. Hispanic/Latino Market: Niche or Necessity?

22y Seana Mulcahy

The U.S. Hispanic/Latino Market: Niche or Necessit...

This young, mostly urban demo has $425 billion in annual purchasing power. Is the Net giving them what they want? Read More...

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Wired at the Beach
Media

Wired at the Beach

22y Seana Mulcahy

Wired at the Beach

On vacation in Mexico, Seana still can't turn off her media-buyer antennae. Read More...

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RFM: From Acronym to Buzzword
Media

RFM: From Acronym to Buzzword

22y Seana Mulcahy

RFM: From Acronym to Buzzword

Yet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...

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From Dazzle to Daily
Media

From Dazzle to Daily

22y Seana Mulcahy

From Dazzle to Daily

As the Internet becomes less of a toy and more a part of people's daily lives, the tone and placement of your advertising should shift accordingly. Re...

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Raising Our Brainchild
Media

Raising Our Brainchild

22y Seana Mulcahy

Raising Our Brainchild

The Web is out of its infancy. Now what? Read More

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Interruption Junction
Media

Interruption Junction

22y Seana Mulcahy

Interruption Junction

Internet advertising clutter? Web intrusiveness? Offline folks should get their own houses in order before throwing stones. Read More...

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Are the Dogs and Ponies Dead?
Media

Are the Dogs and Ponies Dead?

22y Seana Mulcahy

Are the Dogs and Ponies Dead?

The pitch is alive and well, but the rituals surrounding it have changed to match the current tough times. Here are some ideas to make it work for you...

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The Boring Bowl?
Media

The Boring Bowl?

22y Seana Mulcahy

The Boring Bowl?

From Super Great to Super Boring -- the dot-com fallout takes its toll on America's favorite Bowl. Read More...

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From 'I' to 'E' to 'M' (for Mobile)
Media

From 'I' to 'E' to 'M' (for Mobile)

22y Seana Mulcahy

From 'I' to 'E' to 'M' (for Mobile)

Media buyers, take note: The focus has shifted from vowels to a consonant. 'M' is for 'mobile.' Bye-bye, desktop? Read More...

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