With the continued decline in Display performance, some believe that the only way to save Display advertising will be to make it more like Search.
Articles by this author
Understand how your site's information architecture can affect visibility in search results. (Podcast)
The president of Semantic Studios speaks about the idea of findability and the importance of a navigatable and friendly user interface during the 2009 SES Chicago keynote address.
Author Jeff Jarvis weighs in on the future of media, technology, and business today.