Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance.
Articles by this author
Not all companies or campaigns need cute, furry animals to tell stories or engage customers online.
Give employees the room to think and create for themselves. Agencies and their clients will be better off for it.
Marketers should promote digital merchandising instead of behavioral targeting. Here's why.
Five ways to make a compelling case that online advertising must be added to your marketing mix.