Predictive Analysis in Unusual Places

Predictive Analysis in Unusual Places

14y Shane Atchison

Predictive Analysis in Unusual Places

Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance. Read More...

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The ABCs and LOLcats of Social Media

The ABCs and LOLcats of Social Media

14y Shane Atchison

The ABCs and LOLcats of Social Media

Not all companies or campaigns need cute, furry animals to tell stories or engage customers online. Read More...

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Careers: Promoting Open-Source Leadership

Careers: Promoting Open-Source Leadership

14y Shane Atchison

Careers: Promoting Open-Source Leadership

Give employees the room to think and create for themselves. Agencies and their clients will be better off for it. Read More...

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The How-To's of 'Digital Merchandising'

The How-To's of 'Digital Merchandising'

14y Shane Atchison

The How-To's of 'Digital Merchandising'

Marketers should promote digital merchandising instead of behavioral targeting. Here's why. Read More...

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How to Convince Your CEO to Invest in Digital

How to Convince Your CEO to Invest in Digital

15y Shane Atchison

How to Convince Your CEO to Invest in Digital

Five ways to make a compelling case that online advertising must be added to your marketing mix. Read More...

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Why You Should Get Started on Social Media

Why You Should Get Started on Social Media

15y Shane Atchison

Why You Should Get Started on Social Media

In social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits. Read More...

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Expert Advice From YouTube

Expert Advice From YouTube

15y Shane Atchison

Expert Advice From YouTube

How do you successfully execute an online video campaign? YouTube offers six best practices. Read More...

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What Clients Want From a Digital Marketing Agency

What Clients Want From a Digital Marketing Agency

15y Shane Atchison

What Clients Want From a Digital Marketing Agency

Four ways that digital agencies can help build a relationship with a client. Read More...

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Web Analytics for Social Media

Web Analytics for Social Media

15y Shane Atchison

Web Analytics for Social Media

Everything you learned about Web analytics three years ago is now wrong. What to measure in social media. Read More...

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The Compete Picture

The Compete Picture

15y Shane Atchison

The Compete Picture

The online behavior of millions of Internet users can help brands sharpen marketing efforts. Here's a look at one competitive benchmark tool. Read Mor...

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The Fable of Free: Lessons From an iPhone App

The Fable of Free: Lessons From an iPhone App

15y Shane Atchison

The Fable of Free: Lessons From an iPhone App

A case study proves that free isn't always good and that you can never underestimate the value of timing and good metrics. Read More...

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The State of Digital Marketing, 2009

The State of Digital Marketing, 2009

15y Shane Atchison

The State of Digital Marketing, 2009

TNS Media CEO Dean DeBiase explains how digital marketing is both a blessing and a curse and outlines three industry trends. Read More...

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The Development of Analytics

The Development of Analytics

15y Shane Atchison

The Development of Analytics

Analytics and development are the peanut butter and jelly of an agency -- the two ingredients that go together to make a scrumptious digital sandwich....

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Search and Analytics: Enhancing Brand Visibility and Relevance

Search and Analytics: Enhancing Brand Visibility and Relevance

15y Shane Atchison

Search and Analytics: Enhancing Brand Visibility a...

Analytics can help to reveal a more in-depth story about organic traffic being driven to a site and how that traffic behaves once it is on the site. R...

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The Write Stuff: Hire Good Copywriters and Get Ideas for Life

The Write Stuff: Hire Good Copywriters and Get Ideas for Life

15y Shane Atchison

The Write Stuff: Hire Good Copywriters and Get Ide...

How the copywriter's role is changing in today's digital environment. Read More...

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How Analytics and User Experience Design Can Work Together

How Analytics and User Experience Design Can Work Together

15y Shane Atchison

How Analytics and User Experience Design Can Work ...

The traveling carnival as a metaphor for a Web site: each experience extends far beyond the gates. Read More...

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Design by Numbers: How Creative and Data Complement Each Other

Design by Numbers: How Creative and Data Complement Each Other

15y Shane Atchison

Design by Numbers: How Creative and Data Complemen...

Massive technological and societal shifts are creating a huge role for the designer to play as an intermediary between data and culture. Read More...

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Fulfilling the Promise of Personalization

Fulfilling the Promise of Personalization

15y Shane Atchison

Fulfilling the Promise of Personalization

How testing and targeting online marketing campaigns can drive better results. First in a two-part series. Read More...

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Social Media: Your Customer Is More Important Than Ever

Social Media: Your Customer Is More Important Than Ever

15y Shane Atchison

Social Media: Your Customer Is More Important Than...

And measuring social media is vital. Read More...

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How to Develop a Consistent Targeting Strategy

How to Develop a Consistent Targeting Strategy

15y Shane Atchison

How to Develop a Consistent Targeting Strategy

Five tips for bridging the divide between offsite and onsite targeting efforts. Read More...

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Behavioral Targeting With Attitude

Behavioral Targeting With Attitude

15y Shane Atchison

Behavioral Targeting With Attitude

After using behavioral data to isolate a problem, consider taking these actions to find out why the problem's occurring. Read More...

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Improve Your Ad Spend With Innovation

Improve Your Ad Spend With Innovation

15y Shane Atchison

Improve Your Ad Spend With Innovation

When we work from a basis of fear, we stop being creative. It's time to buck up and innovate! Read More...

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Lester Wunderman: Being Direct on Marketing

Lester Wunderman: Being Direct on Marketing

16y Shane Atchison

Lester Wunderman: Being Direct on Marketing

An interview with the father of direct marketing: were we've been, were we are, and were we're going. Read More...

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Google's Birthday

Google's Birthday

16y Shane Atchison

Google's Birthday

Three factors to watch to determine if the Internet powerhouse continues its remarkable ascent. Read More...

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The Art of Taking Risks

The Art of Taking Risks

16y Shane Atchison

The Art of Taking Risks

Four tips for evaluating whether a risk is healthy or just plain stupid Read More...

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Black Holes Always Put Things in Perspective

Black Holes Always Put Things in Perspective

16y Shane Atchison

Black Holes Always Put Things in Perspective

What marketers can learn from the scientists who built the largest particle accelerator. Read More...

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Tips for Collaborating with UX, Creative, and Marketing

Tips for Collaborating with UX, Creative, and Marketing

16y Shane Atchison

Tips for Collaborating with UX, Creative, and Mark...

It's not 1993. Put aside those adolescent stereotypes. Read More...

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