ROI: It's Not Always about the Money
Actionable Analysis

ROI: It's Not Always about the Money

17y Shane Atchison

ROI: It's Not Always about the Money

Does your online strategy fully address nonfinancial business goals? Read More...

View article
Are You Chasing the Web 2.0 Trend? Part 2
Actionable Analysis

Are You Chasing the Web 2.0 Trend? Part 2

17y Shane Atchison

Are You Chasing the Web 2.0 Trend? Part 2

Last of a series explores the whys and wherefores of Web 2.0 from a marketing standpoint. Read More...

View article
Are You Chasing the Web 2.0 Trend? Part 1
Actionable Analysis

Are You Chasing the Web 2.0 Trend? Part 1

17y Shane Atchison

Are You Chasing the Web 2.0 Trend? Part 1

View article
Get the latest analysis and reports delivered to your inbox daily
Consider Another Analytical Tool: Market Research
Actionable Analysis

Consider Another Analytical Tool: Market Research

17y Shane Atchison

Consider Another Analytical Tool: Market Research

Five reasons market research is more important than ever in a world of seemingly endless instant online analysis. Read More...

View article
Don't Just Listen, Join the Conversation
Actionable Analysis

Don't Just Listen, Join the Conversation

17y Shane Atchison

Don't Just Listen, Join the Conversation

Why you should consider hiring a social network analyst to chart a course through blogosphere. Read More...

View article
Think Your Web Site's Perfect? Think Again.
Actionable Analysis

Think Your Web Site's Perfect? Think Again.

17y Shane Atchison

Think Your Web Site's Perfect? Think Again.

Four reasons to change a "perfect" Web site. Read More...

View article
An Open Letter to CMOs
Actionable Analysis

An Open Letter to CMOs

17y Shane Atchison

An Open Letter to CMOs

Selecting the right agency isn't an easy process. Here's how to do it right. Read More...

View article
Getting Sentimental About Analytics
Actionable Analysis

Getting Sentimental About Analytics

17y Shane Atchison

Getting Sentimental About Analytics

Customer sentiment: the next great analytics frontier. Read More...

View article
Q&A With Omniture's CEO
Actionable Analysis

Q&A With Omniture's CEO

17y Shane Atchison

Q&A With Omniture's CEO

More on why the analytics vendor is baking personalization and behavioral capabilities into its solution. Read More...

View article
Analytics Meets Behavioral Targeting and Personalization
Actionable Analysis

Analytics Meets Behavioral Targeting and Personalization

17y Shane Atchison

Analytics Meets Behavioral Targeting and Personali...

Technology integration should enable marketers to do what they want to do: market. Read More...

View article
Avoiding the Most Common Web Analytics Pitfalls
Actionable Analysis

Avoiding the Most Common Web Analytics Pitfalls

17y Shane Atchison

Avoiding the Most Common Web Analytics Pitfalls

A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Read...

View article
Why Convergence Is Inevitable
Actionable Analysis

Why Convergence Is Inevitable

17y Shane Atchison

Why Convergence Is Inevitable

Why data analysis is moving from discrete to holistic -- and as a bonus, some fried chicken secrets. Read More...

View article
Proto-Analytics for 2007
Actionable Analysis

Proto-Analytics for 2007

17y Shane Atchison

Proto-Analytics for 2007

Where Web analytics might be heading this year. Read More

View article
Creating a Culture of Analysis? Start with the Creative Brief
Actionable Analysis

Creating a Culture of Analysis? Start with the Creative Brief

17y Shane Atchison

Creating a Culture of Analysis? Start with the Cre...

What makes a data-driven creative brief different? And how do you go about creating one? Read More...

View article
The $50 Santa: A Customer Acquisition Cost Primer
Actionable Analysis

The $50 Santa: A Customer Acquisition Cost Primer

17y Shane Atchison

The $50 Santa: A Customer Acquisition Cost Primer

How much should acquiring a customer cost you? A campaign checklist to prevent spending more than you'll make. Read More...

View article
Leveraging Online Communities
Actionable Analysis

Leveraging Online Communities

17y Shane Atchison

Leveraging Online Communities

Should you launch a community for your customers? Before you leap in, consider the goals and possibilities. Read More...

View article
Performance Web Marketing: Art vs. Science
Actionable Analysis

Performance Web Marketing: Art vs. Science

17y Shane Atchison

Performance Web Marketing: Art vs. Science

Marketing has always been more art than science. With the Web, it can become more science than art. Read More...

View article
Five Things Every CMO Must Know About Web Analytics, Part 1
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 1

17y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Part one of a six-part series. Read More...

View article
Analytics Staffing
Actionable Analysis

Analytics Staffing

18y Shane Atchison

Analytics Staffing

What's the best way to allocate Web analytics resources? You've got several important decisions to make. Read More...

View article
Accuracy Audits in the Real World
Actionable Analysis

Accuracy Audits in the Real World

18y Shane Atchison

Accuracy Audits in the Real World

A misadventure proves data inaccuracy is no bed of roses. Read More...

View article
Creating a Financial Pro Forma
Actionable Analysis

Creating a Financial Pro Forma

18y Shane Atchison

Creating a Financial Pro Forma

Implementing changes to your Web site? Here's how to create a financial pro forma to lay out how those changes should improve the bottom line. Read Mo...

View article
E-Mail Marketing: Measuring and Optimization After the Click
Actionable Analysis

E-Mail Marketing: Measuring and Optimization After the Click

18y Shane Atchison

E-Mail Marketing: Measuring and Optimization After...

Apply Web analytics best practices to e-mail marketing. Read More...

View article
Web Analytics Steering Committee: It's All About Governance
Actionable Analysis

Web Analytics Steering Committee: It's All About Governance

18y Shane Atchison

Web Analytics Steering Committee: It's All About G...

Ensuring your Web analytics steering committee's success. Read More...

View article
Reality Marketing Series, Part 3: Prescription for Better Analytics
Actionable Analysis

Reality Marketing Series, Part 3: Prescription for Better Analytics

18y Shane Atchison

Reality Marketing Series, Part 3: Prescription for...

It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Last of a ...

View article
Managing Up: Six Steps Toward Success
Actionable Analysis

Managing Up: Six Steps Toward Success

18y Shane Atchison

Managing Up: Six Steps Toward Success

If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Read More...

View article
Reality Marketing Series, Part 2: The Staff Fires Back
Actionable Analysis

Reality Marketing Series, Part 2: The Staff Fires Back

18y Shane Atchison

Reality Marketing Series, Part 2: The Staff Fires ...

It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part two o...

View article
Reality Marketing, Part 1: Letter From the CMO
Actionable Analysis

Reality Marketing, Part 1: Letter From the CMO

18y Shane Atchison

Reality Marketing, Part 1: Letter From the CMO

It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part one o...

View article