Web Marketing 7,000 Miles Away
Actionable Analysis

Web Marketing 7,000 Miles Away

18y Shane Atchison

Web Marketing 7,000 Miles Away

How different is Web analytics in Latin America? Read More

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Avoiding the Most Common Web Analytics Pitfalls
Actionable Analysis

Avoiding the Most Common Web Analytics Pitfalls

18y Shane Atchison

Avoiding the Most Common Web Analytics Pitfalls

A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Read...

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What's an Online Community's Value?
Actionable Analysis

What's an Online Community's Value?

18y Shane Atchison

What's an Online Community's Value?

It might take a village to raise a child, but it takes a community to build a brand online. Read More...

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Branding Versus Direct Response: Sound Familiar?
Actionable Analysis

Branding Versus Direct Response: Sound Familiar?

18y Shane Atchison

Branding Versus Direct Response: Sound Familiar?

Even in metrics, it's time to think more like a customer and less like a marketer. Read More...

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Teva.com: An E-commerce and Branding Case Study
Actionable Analysis

Teva.com: An E-commerce and Branding Case Study

18y Shane Atchison

Teva.com: An E-commerce and Branding Case Study

How an online footwear seller increased sales and brand loyalty through data analysis. Read More...

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Conversion Funnel 2.0
Actionable Analysis

Conversion Funnel 2.0

18y Shane Atchison

Conversion Funnel 2.0

The standard e-commerce conversion funnel? Throw it out. It's dead. Read More...

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Online Brand Metrics Revealed
Actionable Analysis

Online Brand Metrics Revealed

18y Shane Atchison

Online Brand Metrics Revealed

Four new analysis questions to ask yourself, and eight metrics. Read More...

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How Does Your Brand Measure Up Online?
Actionable Analysis

How Does Your Brand Measure Up Online?

18y Shane Atchison

How Does Your Brand Measure Up Online?

Search data on your branded keywords can provide valuable insight into a brand initiative's influence on consumers. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 6
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 6

18y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Last of a six-part series. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 5
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 5

18y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Fifth of a six-part series. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 4
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 4

18y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Part four of a six-part series. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 3
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 3

18y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Third of a six-part series. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 2
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 2

18y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Second of a six-part series. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 1
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 1

18y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Part one of a six-part series. Read More...

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The TCO of Web Analytics Solutions, Part 2
Actionable Analysis

The TCO of Web Analytics Solutions, Part 2

18y Shane Atchison

The TCO of Web Analytics Solutions, Part 2

What's your Web analytics solution really going to cost? Last in a series. Read More...

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The TCO of Web Analytics Solutions, Part 1
Actionable Analysis

The TCO of Web Analytics Solutions, Part 1

18y Shane Atchison

The TCO of Web Analytics Solutions, Part 1

Calculating the total cost of owning a Web analytics solution. Part one of a two-part series. Read More...

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Aligning Your Web Agency
Actionable Analysis

Aligning Your Web Agency

19y Shane Atchison

Aligning Your Web Agency

Four tips for using analytics-based incentives at every level of a Web engagement. Read More...

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Managing Up: Six Steps Towards Success
Actionable Analysis

Managing Up: Six Steps Towards Success

19y Shane Atchison

Managing Up: Six Steps Towards Success

If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Read More...

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Perking Up Interest in Web Analytics
Actionable Analysis

Perking Up Interest in Web Analytics

19y Shane Atchison

Perking Up Interest in Web Analytics

How can a Starbucks' gift card help your Web channel perform better? Three ways to pique employee interest in goals and Web analytics. Read More...

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Analytics Intervention: Your Site Should Support Your Business Goals
Actionable Analysis

Analytics Intervention: Your Site Should Support Your Business Goals

19y Shane Atchison

Analytics Intervention: Your Site Should Support Y...

How to define clear site goals to support your overall business goals. Read More...

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Put Analytics Into Action
Actionable Analysis

Put Analytics Into Action

19y Shane Atchison

Put Analytics Into Action

Should front-room employees know about backroom analytics? In a word, yes. Read More...

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AOL Mulls Options in Playboy Case
Media

AOL Mulls Options in Playboy Case

20y Shane Atchison

AOL Mulls Options in Playboy Case

The ISP has three choices after an appeals court rules that an ad-related trademark case against its Netscape subsidiary can proceed. Read More...

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Privacy Advocates Pleased by New FTC Agenda
Media

Privacy Advocates Pleased by New FTC Agenda

23y Shane Atchison

Privacy Advocates Pleased by New FTC Agenda

Consumer and privacy advocates have many good things to say about the Federal Trade Commission's new privacy agenda, andonly a few gripes. Read More...

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