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View articleBy contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ...
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View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleDespite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, m...
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View articleLocalization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...
View articleThe holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for ...
View articleAre you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...
View articleReal-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...
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View articleThe mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically m...
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