It's not too late for the SEO industry to turn back from the chaotic path it's on. Standards may not lead us to SEO nirvana, but they would bring some clarity, order, stability, and continuity to the industry -- enough, in the end, to bring SEO firms and consumers together.
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Just what are doorway pages? And what lies beyond them? Has the search engine optimization (SEO) industry headed out the wrong door and down the wrong path? If so, is it too late to turn back?