Email marketing in 2020: plenty of waves of disruption

Email marketing in 2020: plenty of waves of disruption

8y Simms Jenkins

Email marketing in 2020: plenty of waves of disrup...

While emerging messaging channels will come and go and occupy dominant niche channels (think Snapchat and YikYak), email will be the old battle axe th...

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9 Questions to Ask When Selecting an Email Agency

9 Questions to Ask When Selecting an Email Agency

9y Simms Jenkins

9 Questions to Ask When Selecting an Email Agency

Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

9y Simms Jenkins

2015’s Fastest-Growing and Most Valuable Email Mar...

In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...

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Connecting Firmly to the Cloud

Connecting Firmly to the Cloud

9y Simms Jenkins

Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...

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The State of Email Marketing Mergers and Acquisitions

The State of Email Marketing Mergers and Acquisitions

9y Simms Jenkins

The State of Email Marketing Mergers and Acquisiti...

The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Read More...

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Email as the Digital Workhorse in the Spotlight

Email as the Digital Workhorse in the Spotlight

9y Simms Jenkins

Email as the Digital Workhorse in the Spotlight

Plus, seven killer stats that will never let you take email for granted again. Read More...

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Email Tales From the Trenches

Email Tales From the Trenches

9y Simms Jenkins

Email Tales From the Trenches

Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...

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Why in the (Digital) World Would We Need Another Email Service Provider?

Why in the (Digital) World Would We Need Another Email Service Provider?

9y Simms Jenkins

Why in the (Digital) World Would We Need Another E...

A look at what two intriguing entrants could bring into a crowded and mature market. Read More...

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The Email Time Capsule: 2010 and Looking Ahead to 2020

The Email Time Capsule: 2010 and Looking Ahead to 2020

9y Simms Jenkins

The Email Time Capsule: 2010 and Looking Ahead to ...

What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Read More...

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Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

9y Simms Jenkins

Email Predictions: Revisiting 5 Years Ago & Lo...

How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Read More...

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5 Ways to Achieve Email Awesomeness in 2015

5 Ways to Achieve Email Awesomeness in 2015

9y Simms Jenkins

5 Ways to Achieve Email Awesomeness in 2015

As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campa...

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Google’s Inbox and What It Means for Email Marketers – Part 2

Google’s Inbox and What It Means for Email Marketers – Part 2

9y Simms Jenkins

Google’s Inbox and What It Means for Email Markete...

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...

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Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

9y Simms Jenkins

Trick or Treat – Google’s Inbox and What It Means ...

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...

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5 Reasons Why Content Marketing Should Elevate Your Email Program

5 Reasons Why Content Marketing Should Elevate Your Email Program

9y Simms Jenkins

5 Reasons Why Content Marketing Should Elevate You...

Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between...

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2014’s Fastest-Growing and Most Valuable Email Marketing Companies

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

10y Simms Jenkins

2014’s Fastest-Growing and Most Valuable Email Mar...

In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Read More...

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Dos and Don’ts of Email Remarketing

Dos and Don’ts of Email Remarketing

10y Simms Jenkins

Dos and Don’ts of Email Remarketing

By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effe...

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I’ve Got 99 Reasons…

I’ve Got 99 Reasons…

10y Simms Jenkins

I’ve Got 99 Reasons…

Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better th...

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6 Reasons Why Your Customers Love Your Email Program

6 Reasons Why Your Customers Love Your Email Program

10y Simms Jenkins

6 Reasons Why Your Customers Love Your Email Progr...

This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Read More...

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6 Reasons Why Your Customers Hate Your Email Program

6 Reasons Why Your Customers Hate Your Email Program

10y Simms Jenkins

6 Reasons Why Your Customers Hate Your Email Progr...

In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...

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Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

10y Simms Jenkins

Email Engagement and Deliverability Advice That Ma...

Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...

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The Psychological Hierarchy of the Email Campaign

The Psychological Hierarchy of the Email Campaign

10y Simms Jenkins

The Psychological Hierarchy of the Email Campaign

How email marketers and subscribers can deliver a win-win message every time. Read More...

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5 Pervasive Email Challenges – and How to Fix Them

5 Pervasive Email Challenges – and How to Fix Them

10y Simms Jenkins

5 Pervasive Email Challenges – and How to Fix Them

There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and sim...

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

10y Simms Jenkins

#CZLNY:4 Ways to Push the Envelope, Drive Revenue,...

Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email markete...

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How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

10y Simms Jenkins

How to Inspire Subscriber Love and Loyalty With Gr...

Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and ...

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B2B Email Marketing Tricks of the Trade

B2B Email Marketing Tricks of the Trade

10y Simms Jenkins

B2B Email Marketing Tricks of the Trade

Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creativ...

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Email Blows Social Media Out the Door -- Any More Questions?

Email Blows Social Media Out the Door -- Any More Questions?

10y Simms Jenkins

Email Blows Social Media Out the Door -- Any More ...

A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acqui...

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What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

10y Simms Jenkins

What Makes Your Audience Tick? An Interview With E...

Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to ...

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