5 Must-Do New Year’s Resolutions for Email Marketers

5 Must-Do New Year’s Resolutions for Email Marketers

10y Simms Jenkins

5 Must-Do New Year’s Resolutions for Email Markete...

Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Read ...

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The New Email Marketing Rules

The New Email Marketing Rules

10y Simms Jenkins

The New Email Marketing Rules

Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing...

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The Fastest Growing and Most Valuable Email Marketing Companies

The Fastest Growing and Most Valuable Email Marketing Companies

10y Simms Jenkins

The Fastest Growing and Most Valuable Email Market...

A fresh look at the email-related companies making a splash in the private sector and public markets. Read More...

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The Power of the People: What Email Marketers Are Talking About Going Into 2014

The Power of the People: What Email Marketers Are Talking About Going Into 2014

10y Simms Jenkins

The Power of the People: What Email Marketers Are ...

Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds h...

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5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

10y Simms Jenkins

5 Low Hanging Fruit To Build Momentum & Drive ...

The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holid...

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Sex with Data? An Email Marketer’s Tale

Sex with Data? An Email Marketer’s Tale

10y Simms Jenkins

Sex with Data? An Email Marketer’s Tale

Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Read More...

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Size or Specialization?

Size or Specialization?

11y Simms Jenkins

Size or Specialization?

What the Publicis Omnicom merger means for email marketers. Read More...

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How to Ride High in Email Marketing

How to Ride High in Email Marketing

11y Simms Jenkins

How to Ride High in Email Marketing

What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. ...

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Digital Leaders React to the Salesforce/ExactTarget Monster Deal

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

11y Simms Jenkins

Digital Leaders React to the Salesforce/ExactTarge...

Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Read Mor...

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7 Reasons Why Your Email Marketing Program May Fail

7 Reasons Why Your Email Marketing Program May Fail

11y Simms Jenkins

7 Reasons Why Your Email Marketing Program May Fai...

Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Read More...

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The Future of the New Inbox

The Future of the New Inbox

11y Simms Jenkins

The Future of the New Inbox

Why email has changed…and must continue to do so. Read More

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The 6 Golden Rules of Mobile Email

The 6 Golden Rules of Mobile Email

11y Simms Jenkins

The 6 Golden Rules of Mobile Email

The rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...

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The 2 Most Important Things for Email Marketers in 2013

The 2 Most Important Things for Email Marketers in 2013

11y Simms Jenkins

The 2 Most Important Things for Email Marketers in...

What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part se...

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Why Your Brand Needs Email Smarts More Than Ever in 2013

Why Your Brand Needs Email Smarts More Than Ever in 2013

11y Simms Jenkins

Why Your Brand Needs Email Smarts More Than Ever i...

This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in ...

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How to Optimize Your B2B Email Campaigns

How to Optimize Your B2B Email Campaigns

11y Simms Jenkins

How to Optimize Your B2B Email Campaigns

Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Read More...

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Email Acquisition Tactics - Fair Game or Dirty Business?

Email Acquisition Tactics - Fair Game or Dirty Business?

11y Simms Jenkins

Email Acquisition Tactics - Fair Game or Dirty Bus...

Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Read More...

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Connecting in an Expanded Messaging Marketplace

Connecting in an Expanded Messaging Marketplace

11y Simms Jenkins

Connecting in an Expanded Messaging Marketplace

Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Read More...

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Email's Place in the Emerging Entrepreneurial Economy

Email's Place in the Emerging Entrepreneurial Economy

12y Simms Jenkins

Email's Place in the Emerging Entrepreneurial Econ...

For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place...

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Where Should You Make Your Email Marketing Investments in a Changing Industry?

Where Should You Make Your Email Marketing Investments in a Changing Industry?

12y Simms Jenkins

Where Should You Make Your Email Marketing Investm...

There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Read More...

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The Changing Landscape of Email Investment

The Changing Landscape of Email Investment

12y Simms Jenkins

The Changing Landscape of Email Investment

What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part...

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Driving Your SMB Forward With Email

Driving Your SMB Forward With Email

12y Simms Jenkins

Driving Your SMB Forward With Email

Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-...

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The New Email Marketing Essentials for Small and Medium Business

The New Email Marketing Essentials for Small and Medium Business

12y Simms Jenkins

The New Email Marketing Essentials for Small and M...

How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two...

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Let the Silos Fall Down!

Let the Silos Fall Down!

12y Simms Jenkins

Let the Silos Fall Down!

Part two in a two-part interview with Jay Baer. Read More

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Why Email Is Like Madonna and Facebook Is Lady Gaga

Why Email Is Like Madonna and Facebook Is Lady Gaga

12y Simms Jenkins

Why Email Is Like Madonna and Facebook Is Lady Gag...

Part one in a two-part interview with Jay Baer. Read More...

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Mobile Revolutionizing the Inbox

Mobile Revolutionizing the Inbox

12y Simms Jenkins

Mobile Revolutionizing the Inbox

What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Read More...

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Mobile's Pending Revolution of the Inbox

Mobile's Pending Revolution of the Inbox

12y Simms Jenkins

Mobile's Pending Revolution of the Inbox

A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in...

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Are Email Programs Getting Better?

Are Email Programs Getting Better?

12y Simms Jenkins

Are Email Programs Getting Better?

How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Read More...

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