Changing Consumer Perceptions of the Email Channel
Email

Changing Consumer Perceptions of the Email Channel

12y Simms Jenkins

Changing Consumer Perceptions of the Email Channel

What that means for digital marketers. Part one in a two-part interview. Read More...

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4 Email Marketing Trends That Matter in 2012
Email

4 Email Marketing Trends That Matter in 2012

12y Simms Jenkins

4 Email Marketing Trends That Matter in 2012

Marketers will need to rethink how they communicate with subscribers. Start here. Read More...

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5 Ways to Sell Your Email Program to the C-Suite
Email

5 Ways to Sell Your Email Program to the C-Suite

12y Simms Jenkins

5 Ways to Sell Your Email Program to the C-Suite

You must pitch your email marketing program properly to win support from senior management. Read More...

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25 Things Email Marketers Must Avoid in 2012
Email

25 Things Email Marketers Must Avoid in 2012

12y Simms Jenkins

25 Things Email Marketers Must Avoid in 2012

Don't succumb to these traps. Read More

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4 Ways to Engage Email Non-Responders
Email

4 Ways to Engage Email Non-Responders

12y Simms Jenkins

4 Ways to Engage Email Non-Responders

Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Read More...

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Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
Email

Inbox Rising: Email Emerges as the Dominant Digital Communication Channel

12y Simms Jenkins

Inbox Rising: Email Emerges as the Dominant Digita...

A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Read More...

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Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
Email

Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?

12y Simms Jenkins

Cyber Monday Storms the Inbox: Was Gold Delivered ...

Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Read More...

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5 Quick Wins for Holiday Retail Email Campaigns
B2C Email Marketing

5 Quick Wins for Holiday Retail Email Campaigns

12y Simms Jenkins

5 Quick Wins for Holiday Retail Email Campaigns

How to avoid post-holiday carnage. Read More...

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Does $14 Million Worth of Email Addresses Cross the Privacy Line?
Email

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

13y Simms Jenkins

Does $14 Million Worth of Email Addresses Cross th...

Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Read More...

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6 Reflections on Connections 2011
Email

6 Reflections on Connections 2011

13y Simms Jenkins

6 Reflections on Connections 2011

The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Read More...

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Ensuring Your Email Gets Read in a Changing Digital World
Email

Ensuring Your Email Gets Read in a Changing Digital World

13y Simms Jenkins

Ensuring Your Email Gets Read in a Changing Digita...

As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Read More...

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4 Surefire Ways to Get Your Emails Read
Email

4 Surefire Ways to Get Your Emails Read

13y Simms Jenkins

4 Surefire Ways to Get Your Emails Read

How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Read More...

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6 Email Tests to Try
Email

6 Email Tests to Try

13y Simms Jenkins

6 Email Tests to Try

Looking for ways to improve your email marketing campaign performance? Start here. Read More...

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The New Digital Inbox – Is Your Email Program Ready?
Email

The New Digital Inbox – Is Your Email Program Ready?

13y Simms Jenkins

The New Digital Inbox – Is Your Email Program Read...

5 tips for creating better emails now that your messages compete with tweets and posts. Read More...

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2011, The Year of Email: The Halftime Report
Email

2011, The Year of Email: The Halftime Report

13y Simms Jenkins

2011, The Year of Email: The Halftime Report

Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Read More...

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Social Networks and Bacn - The Good, Bad, and Ugly
Email

Social Networks and Bacn - The Good, Bad, and Ugly

13y Simms Jenkins

Social Networks and Bacn - The Good, Bad, and Ugly

Six tips and best practices to follow if you deliver the bacn. Read More...

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Inside Your Marketing Department: Who Is the Rightful Owner of Social?
Email

Inside Your Marketing Department: Who Is the Rightful Owner of Social?

13y Simms Jenkins

Inside Your Marketing Department: Who Is the Right...

Are email folks the most appropriate owners of social media In your organization? Read More...

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E-mail Is Social
Email

E-mail Is Social

13y Simms Jenkins

E-mail Is Social

Do you have a holistic messaging strategy? Here's how to adopt that mindset. Read More...

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Open Letter to Facebook (Per Your Email Program)
Email

Open Letter to Facebook (Per Your Email Program)

13y Simms Jenkins

Open Letter to Facebook (Per Your Email Program)

Your email marketing stinks. Here are five ways to fix it. Read More...

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8 Questions About the State of Email Marketing
Email

8 Questions About the State of Email Marketing

13y Simms Jenkins

8 Questions About the State of Email Marketing

For all those worried about email in the days of Twitter and Facebook, learn some truths here. Read More...

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In Appreciation of Email Rock Stars
Email

In Appreciation of Email Rock Stars

13y Simms Jenkins

In Appreciation of Email Rock Stars

A look at the daily schedule of an email marketer...it's crazier than you would think. Read More...

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When Automated E-mails Attack
Email

When Automated E-mails Attack

13y Simms Jenkins

When Automated E-mails Attack

How to elevate your e-mail efforts within your demand generation program. Read More...

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Digital's Great Teenage Misunderstanding
Email

Digital's Great Teenage Misunderstanding

13y Simms Jenkins

Digital's Great Teenage Misunderstanding

The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Read More...

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Why the E-mail Newsletter Deserves a Second Chance
Email

Why the E-mail Newsletter Deserves a Second Chance

13y Simms Jenkins

Why the E-mail Newsletter Deserves a Second Chance

Start with this premise: Don't think of it as a newsletter. Read More...

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The Best Time of Day to Send Your E-mails Is...
Email

The Best Time of Day to Send Your E-mails Is...

13y Simms Jenkins

The Best Time of Day to Send Your E-mails Is...

Myths and new thoughts for e-mail timing. Read More...

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The Bandwagon Has Room
Email

The Bandwagon Has Room

13y Simms Jenkins

The Bandwagon Has Room

Four reasons why e-mail reigns supreme in 2011. Read More

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8 Things I Wish Everyone Knew About E-mail Marketing
Email

8 Things I Wish Everyone Knew About E-mail Marketing

13y Simms Jenkins

8 Things I Wish Everyone Knew About E-mail Marketi...

There is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Read More...

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