Facebook Messages - 8 Points to Consider

Facebook Messages - 8 Points to Consider

13y Simms Jenkins

Facebook Messages - 8 Points to Consider

How will Facebook Messages shake up your e-mail program? Read More...

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Facebook Messages: Inbox Savior or Terror?

Facebook Messages: Inbox Savior or Terror?

13y Simms Jenkins

Facebook Messages: Inbox Savior or Terror?

What you need to know to protect your e-mail program. Read More...

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E-mail Reality Check

E-mail Reality Check

13y Simms Jenkins

E-mail Reality Check

Are you working on these basics before you pursue the next new thing in e-mail marketing? Read More...

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15 More Questions to Ask Your E-mail Partner

15 More Questions to Ask Your E-mail Partner

13y Simms Jenkins

15 More Questions to Ask Your E-mail Partner

The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help...

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17 Questions to Ask Your E-mail Partner

17 Questions to Ask Your E-mail Partner

13y Simms Jenkins

17 Questions to Ask Your E-mail Partner

Tough questions to ask to ensure you are working with the right vendor or consultant. Read More...

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Do You Follow E-mail Marketing Profit Practices?

Do You Follow E-mail Marketing Profit Practices?

14y Simms Jenkins

Do You Follow E-mail Marketing Profit Practices?

Throw out the "best practices" rule book and consider these seven "profit practices." Read More...

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Pigskin and E-mail - A Winning Option

Pigskin and E-mail - A Winning Option

14y Simms Jenkins

Pigskin and E-mail - A Winning Option

Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Read More...

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Follow This: How to Create a Compelling Reason to Gain Permission

Follow This: How to Create a Compelling Reason to Gain Permission

14y Simms Jenkins

Follow This: How to Create a Compelling Reason to ...

Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Read More...

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Back to (E-mail) School Tips and Tricks

Back to (E-mail) School Tips and Tricks

14y Simms Jenkins

Back to (E-mail) School Tips and Tricks

Fifteen back-to-school ideas to ensure you ace your year-end report card. Read More...

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What Can E-mail Marketers Learn From Lebron's Decision Fiasco?

What Can E-mail Marketers Learn From Lebron's Decision Fiasco?

14y Simms Jenkins

What Can E-mail Marketers Learn From Lebron's Deci...

Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Read More...

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Spilled Ice Cream, Hurt Feelings, and Customer Choices

Spilled Ice Cream, Hurt Feelings, and Customer Choices

14y Simms Jenkins

Spilled Ice Cream, Hurt Feelings, and Customer Cho...

Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Read More...

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A Peak Into the Subscriber's Inbox of 2012

A Peak Into the Subscriber's Inbox of 2012

14y Simms Jenkins

A Peak Into the Subscriber's Inbox of 2012

Look out for the changes in the what, where, and when of e-mail. Read More...

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Five Missed Opportunities for Acquiring E-Mail Subscribers

Five Missed Opportunities for Acquiring E-Mail Subscribers

14y Simms Jenkins

Five Missed Opportunities for Acquiring E-Mail Sub...

Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Read More...

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Four Missed Opportunities for Acquiring E-mail Subscribers

Four Missed Opportunities for Acquiring E-mail Subscribers

14y Simms Jenkins

Four Missed Opportunities for Acquiring E-mail Sub...

Consider these offline touch points - such as your call center - for winning new e-mail subscribers. Read More...

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25 Things to Tell Your Friends and Family About E-mail Marketing

25 Things to Tell Your Friends and Family About E-mail Marketing

14y Simms Jenkins

25 Things to Tell Your Friends and Family About E-...

What exactly do you do for a living? Read More...

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Lost - E-mail Sign-Ups

Lost - E-mail Sign-Ups

14y Simms Jenkins

Lost - E-mail Sign-Ups

Replacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social pr...

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What Needs to Change in E-mail Marketing

What Needs to Change in E-mail Marketing

14y Simms Jenkins

What Needs to Change in E-mail Marketing

The e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Read More...

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7 Habits of Highly Effective E-mail Marketing Leaders

7 Habits of Highly Effective E-mail Marketing Leaders

14y Simms Jenkins

7 Habits of Highly Effective E-mail Marketing Lead...

Step into the world of a great e-mail marketer and what it takes to become one. Read More...

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When a Rose Isn't a Rose in Permission-Based Marketing

When a Rose Isn't a Rose in Permission-Based Marketing

14y Simms Jenkins

When a Rose Isn't a Rose in Permission-Based Marke...

An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Read More...

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How Much Are You and Your E-mail Program Worth?

How Much Are You and Your E-mail Program Worth?

14y Simms Jenkins

How Much Are You and Your E-mail Program Worth?

A compensation and resources study provides benchmarks for e-mail marketing professionals. Read More...

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Integrating E-mail and Social Marketing: Do's and Don'ts

Integrating E-mail and Social Marketing: Do's and Don'ts

14y Simms Jenkins

Integrating E-mail and Social Marketing: Do's and ...

Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and e-mail and three other factors to consider. Second in a two-part seri...

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Integrating Social and E-mail Marketing: Where to Begin

Integrating Social and E-mail Marketing: Where to Begin

14y Simms Jenkins

Integrating Social and E-mail Marketing: Where to ...

Know your audience and where they are learning about your business. First in a two-part series. Read More...

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Big-Time Predictions From E-mail Marketing Heavyweights

Big-Time Predictions From E-mail Marketing Heavyweights

14y Simms Jenkins

Big-Time Predictions From E-mail Marketing Heavywe...

Where is e-mail marketing headed in 2010? Some advice from seven digital leaders from the agency, e-mail service provider, and deliverability side. Re...

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E-mail Marketing Lessons From Two Retailers

E-mail Marketing Lessons From Two Retailers

14y Simms Jenkins

E-mail Marketing Lessons From Two Retailers

Plus, eight points to consider in this year's e-mail marketing plans. Read More...

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The Truth About Email Marketing

The Truth About Email Marketing

15y Simms Jenkins

The Truth About Email Marketing

The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing. Read More...

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