Six cool innovations from this year's Retail Asia Expo
Asia

Six cool innovations from this year's Retail Asia Expo

8y Sophie Loras

Six cool innovations from this year's Retail Asia ...

There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...

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Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com
Asia

Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com

8y Sophie Loras

Six omnichannel retailing lessons from Dr. Martens...

How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...

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Tips to boost B2C sales into China using Alibaba
Asia

Tips to boost B2C sales into China using Alibaba

8y Sophie Loras

Tips to boost B2C sales into China using Alibaba

How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...

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Five ways brands can prepare for a rebound in China's retail sector
Asia

Five ways brands can prepare for a rebound in China's retail sector

8y Sophie Loras

Five ways brands can prepare for a rebound in Chin...

PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...

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Mary Meeker report puts China (and WeChat) on the global stage
Asia

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves
Asia

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

8y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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Three reasons why LinkedIn should be a staple of any China marketing strategy
Asia

Three reasons why LinkedIn should be a staple of any China marketing strate...

8y Sophie Loras

Three reasons why LinkedIn should be a staple of a...

LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...

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Why the wealth management sector is ripe for disruption
Asia

Why the wealth management sector is ripe for disruption

8y Sophie Loras

Why the wealth management sector is ripe for disru...

Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the indust...

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How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation
Acquisition

How brands like BMW, GEICO and Lenovo create video content for the "skippin...

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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Google AdWords launches new features for a mobile-first world
Display Advertising

Google AdWords launches new features for a mobile-first world

8y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

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How Coach and Moleskine use WeChat for ecommerce
Asia

How Coach and Moleskine use WeChat for ecommerce

8y Sophie Loras

How Coach and Moleskine use WeChat for ecommerce

WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...

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What is appropriate (and inappropriate) content for LinkedIn?
Content

What is appropriate (and inappropriate) content for LinkedIn?

8y Sophie Loras

What is appropriate (and inappropriate) content fo...

Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...

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Programmatic 101: Everything you need to know but were too afraid to ask
Asia

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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How to use emotions to create viral, shareable video content
Asia

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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10 tips for marketing success on LinkedIn
Asia

10 tips for marketing success on LinkedIn

8y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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Why the reality of a virtual world is closer than we think
Acquisition

Why the reality of a virtual world is closer than we think

8y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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The changing role of the CMO: from brand builder to business disruptor
Asia

The changing role of the CMO: from brand builder to business disruptor

8y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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What do China's new cross-border ecommerce laws mean for foreign brands?
Asia

What do China's new cross-border ecommerce laws mean for foreign brands?

8y Sophie Loras

What do China's new cross-border ecommerce laws me...

Foreign brands and Chinese ecommerce platforms were left scrambling this week after new cross-border ecommerce taxes came into effect on April 8. Read...

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Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia
Asia

Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia

8y Sophie Loras

Why Alibaba's $1 billion Lazada deal is good for b...

Ecommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week,...

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Why is Lazada the gold standard for m-commerce in Southeast Asia?
Asia

Why is Lazada the gold standard for m-commerce in Southeast Asia?

8y Sophie Loras

Why is Lazada the gold standard for m-commerce in ...

Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer ser...

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Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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How will Alibaba's removal of SCMP's paywall help it generate revenue?
Asia

How will Alibaba's removal of SCMP's paywall help it generate revenue?

8y Sophie Loras

How will Alibaba's removal of SCMP's paywall help ...

Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this we...

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Social media campaigns: fails and wins at Hong Kong's Rugby Sevens
Acquisition

Social media campaigns: fails and wins at Hong Kong's Rugby Sevens

8y Sophie Loras

Social media campaigns: fails and wins at Hong Kon...

Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...

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How KLM uses China's WeChat for customer service
Asia

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age
Acquisition

Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school adve...

8y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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Snapshot: Crisis management in Indonesia and other challenges
Agency Spotlight

Snapshot: Crisis management in Indonesia and other challenges

8y Sophie Loras

Snapshot: Crisis management in Indonesia and other...

Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...

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Six stats of the week and what they mean for marketers in the Asia Pacific
Asia

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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