Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleAustralian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...
View article#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...
View articleBrands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...
View articleSocial humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...
View articleA cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong...
View articleKFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Read More...
View articleThe way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...
View articleThis week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...
View articleTencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...
View articleInnovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Read More...
View articlePeriscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Aust...
View articleBrands are the big winners as competition heats up between China's e-commerce platforms. Read More...
View articleSprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....
View articleThe global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...
View articleThere are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...
View articleAdvertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...
View articleBayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...
View articleGet it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Read More...
View articleThe launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...
View articleApple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Read More...
View articleFacebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...
View articleAn Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...
View articleThe tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can...
View articleUber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...
View articleIndonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...
View articleIconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social me...
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