VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]
Asia

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: The Power of Instagram for E-Commerce in In...

Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...

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VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]
Asia

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: The Rise of Social Performance Marketing in...

In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...

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VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]
Asia

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: How Durex Uses Facebook to Sell "Love" in I...

Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of s...

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Twitter Opens Jakarta Office to Grow User Base and Engagement
Asia

Twitter Opens Jakarta Office to Grow User Base and Engagement

9y Sophie Loras

Twitter Opens Jakarta Office to Grow User Base and...

The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Read More...

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VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]
Asia

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZL...

9y Sophie Loras

VIDEO: Developing a Mobile-First Strategy to Reach...

In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...

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Little Fanfare as Yahoo Leaves China
Asia

Little Fanfare as Yahoo Leaves China

9y Sophie Loras

Little Fanfare as Yahoo Leaves China

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...

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Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway
Asia

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

9y Sophie Loras

Cellarmaster Wines Trials Virtual Pop-Up Store in ...

Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...

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Twitter Opens Hong Kong Office to Tap China's Outbound Brands
Asia

Twitter Opens Hong Kong Office to Tap China's Outbound Brands

9y Sophie Loras

Twitter Opens Hong Kong Office to Tap China's Outb...

Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizo...

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Indonesia Leads Penetration of Global Mobile Facebook Users
Asia

Indonesia Leads Penetration of Global Mobile Facebook Users

9y Sophie Loras

Indonesia Leads Penetration of Global Mobile Faceb...

Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...

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Amazon Opens Tmall Store to Boost China Sales
Asia

Amazon Opens Tmall Store to Boost China Sales

9y Sophie Loras

Amazon Opens Tmall Store to Boost China Sales

Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Read More...

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China's Xinhua Uses Western Social Media in Global Rebranding Effort
Asia

China's Xinhua Uses Western Social Media in Global Rebranding Effort

9y Sophie Loras

China's Xinhua Uses Western Social Media in Global...

Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Read More...

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Chinese Government Cracks Down on Fake Social Accounts
Asia

Chinese Government Cracks Down on Fake Social Accounts

9y Sophie Loras

Chinese Government Cracks Down on Fake Social Acco...

Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...

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British Attractions Given Mandarin Makeovers to Lure Chinese Visitors
Asia

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

9y Sophie Loras

British Attractions Given Mandarin Makeovers to Lu...

The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Read More...

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push
Asia

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

9y Sophie Loras

Cathay Pacific Asks What Is #LifeWellTravelled in ...

The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled...

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ANZ Australia Creates Digital GAYTMs for Mardi Gras
Asia

ANZ Australia Creates Digital GAYTMs for Mardi Gras

9y Sophie Loras

ANZ Australia Creates Digital GAYTMs for Mardi Gra...

In a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting elem...

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Tic Tac Turns to Digital to Lure SE Asian Millennials
Asia

Tic Tac Turns to Digital to Lure SE Asian Millennials

9y Sophie Loras

Tic Tac Turns to Digital to Lure SE Asian Millenni...

Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Read More...

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Alibaba Pushes Into Indonesian E-Commerce Market
Asia

Alibaba Pushes Into Indonesian E-Commerce Market

9y Sophie Loras

Alibaba Pushes Into Indonesian E-Commerce Market

China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market...

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Weibo Boosts User Numbers With Chinese New Year Cash Giveaway
Asia

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

9y Sophie Loras

Weibo Boosts User Numbers With Chinese New Year Ca...

Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposur...

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Pizza Hut Australia Pulls Vegemite Ad in PR Blunder
Asia

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

9y Sophie Loras

Pizza Hut Australia Pulls Vegemite Ad in PR Blunde...

Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. R...

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Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service
Asia

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

9y Sophie Loras

Line Paves Way for M-Commerce in Southeast Asia Wi...

Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...

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WeChat Launches Sponsored Moments
Asia

WeChat Launches Sponsored Moments

9y Sophie Loras

WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...

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Twitter Acquires ZipDial in Emerging Market Push
Asia

Twitter Acquires ZipDial in Emerging Market Push

9y Sophie Loras

Twitter Acquires ZipDial in Emerging Market Push

Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Read More...

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SapientNitro Is Redefining the Role of CMTO With Own University
Agency Spotlight

SapientNitro Is Redefining the Role of CMTO With Own University

9y Sophie Loras

SapientNitro Is Redefining the Role of CMTO With O...

As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Read More...

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AIA Launches Start-Up Accelerator Course in Hong Kong
Asia

AIA Launches Start-Up Accelerator Course in Hong Kong

9y Sophie Loras

AIA Launches Start-Up Accelerator Course in Hong K...

Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...

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Buy Buttons to Soar in Asia in 2015
Asia

Buy Buttons to Soar in Asia in 2015

9y Sophie Loras

Buy Buttons to Soar in Asia in 2015

Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...

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Coca-Cola China Partners With eYeka for Creative Crowdsourcing
Asia

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

9y Sophie Loras

Coca-Cola China Partners With eYeka for Creative C...

Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Read More...

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HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign
Asia

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

9y Sophie Loras

HSBC Leads Hong Kong Bankvertising Sector With Ani...

HSBC has taken a leap into mobile and video content with an interactive video offering. Read More...

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