VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]
Asia

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

9y Sophie Loras

VIDEO: Proactive Crisis Management Begins Before t...

In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Read More...

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]
Asia

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

9y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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VIDEO: The Importance of Content Around Intent [#CZLBKK]
Asia

VIDEO: The Importance of Content Around Intent [#CZLBKK]

9y Sophie Loras

VIDEO: The Importance of Content Around Intent [#C...

In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...

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User Motivation Is Key to Social Engagement for Brands in China [Study]
Asia

User Motivation Is Key to Social Engagement for Brands in China [Study]

9y Sophie Loras

User Motivation Is Key to Social Engagement for Br...

OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...

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Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records
Asia

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

9y Sophie Loras

Alibaba's Seamless Marketing Strategy Helps Smash ...

Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sal...

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Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office
Asia

Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

9y Sophie Loras

Twitter Sets Its Sights on Chinese Brands With New...

Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. ...

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China's Rising Middle Class Drives Mobile Ad Spend
Asia

China's Rising Middle Class Drives Mobile Ad Spend

9y Sophie Loras

China's Rising Middle Class Drives Mobile Ad Spend

China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...

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Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use
Asia

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

10y Sophie Loras

Mobile "Wake-Up Call" for Digital Marketers as Asi...

Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...

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FireChat Aims to Heat Up Mobile Marketing in Emerging Regions
Asia

FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

10y Sophie Loras

FireChat Aims to Heat Up Mobile Marketing in Emerg...

Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as...

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Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services
Asia

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

10y Sophie Loras

Uber Hong Kong Partners With Culinary Start-Up to ...

In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...

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BlackBerry Expands Mobile Money Functionalities in Indonesia
Asia

BlackBerry Expands Mobile Money Functionalities in Indonesia

10y Sophie Loras

BlackBerry Expands Mobile Money Functionalities in...

BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Read More...

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RID Amazon Challenge Takes Digital to the Jungle
Asia

RID Amazon Challenge Takes Digital to the Jungle

10y Sophie Loras

RID Amazon Challenge Takes Digital to the Jungle

Australian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Am...

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Facebook Remains Top Engagement Platform in Hong Kong
Asia

Facebook Remains Top Engagement Platform in Hong Kong

10y Sophie Loras

Facebook Remains Top Engagement Platform in Hong K...

A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...

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