To bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs and performance.
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If you're a B2B customer interviewing providers for your business, remember to listen and clarify and speak the same language.
We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs.
How do we embrace the new world without completely ushering out the old?
The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence.