We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways.
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This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals.
As engagement occurs, marketers can start capturing more data and customizing their message.
The adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful for.
How to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season.