9 Tips to Improve Your E-mail’s Top-Line Content
Don’t waste your prime e-mail real estate with bad content. Use a preheader and navigation to pull readers into your message.
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Set the Alarm Clock on Your Sleeping Subscribers
Win back your inactive subscribers by figuring out what went wrong and trying a reactivation program.
Cross-Promotions: Do’s and Don’ts
Is there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices.
Managing E-mail Frequency: ‘Short Term’ Thinking Yields Long-Term Gains
Adding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly.
Link Tracking – Profiles Drive Greater E-mail Relevance
Here are two tactics that can help you collect data at different points in the customer relationship.
