9 Tips to Improve Your E-mail’s Top-Line Content

Email 9 Tips to Improve Your E-mail’s Top-Line Content

12y Stefan Pollard

9 Tips to Improve Your E-mail’s Top-Line Content

Don’t waste your prime e-mail real estate with bad content. Use a preheader and navigation to pull readers into your message. Read More...

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Set the Alarm Clock on Your Sleeping Subscribers

Email Set the Alarm Clock on Your Sleeping Subscribers

12y Stefan Pollard

Set the Alarm Clock on Your Sleeping Subscribers

Win back your inactive subscribers by figuring out what went wrong and trying a reactivation program. Read More...

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Cross-Promotions: Do's and Don'ts

Email Cross-Promotions: Do's and Don'ts

12y Stefan Pollard

Cross-Promotions: Do's and Don'ts

Is there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices. Read More...

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Managing E-mail Frequency: 'Short Term' Thinking Yields Long-Term Gains

Email Managing E-mail Frequency: 'Short Term' Thinking Yields Long-Term Gains

12y Stefan Pollard

Managing E-mail Frequency: 'Short Term' Thinking Y...

Adding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly. Read More...

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Link Tracking - Profiles Drive Greater E-mail Relevance

Email Link Tracking - Profiles Drive Greater E-mail Relevance

12y Stefan Pollard

Link Tracking - Profiles Drive Greater E-mail Rele...

Here are two tactics that can help you collect data at different points in the customer relationship. Read More...

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Show Value to Solve Relevance Challenges

Email Show Value to Solve Relevance Challenges

12y Stefan Pollard

Show Value to Solve Relevance Challenges

End the guessing game between subscribers and senders and make your e-mail program more relevant by improving your acquisition process. Read More...

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Seek and Destroy Invalid Addresses to Avoid Temporary Blocking

Email Seek and Destroy Invalid Addresses to Avoid Temporary Blocking

13y Stefan Pollard

Seek and Destroy Invalid Addresses to Avoid Tempor...

How to ensure your e-mail marketing messages will get cleared by ISPs. Read More...

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Best Practice Versus What Works: Let the Data Decide

Email Best Practice Versus What Works: Let the Data Decide

13y Stefan Pollard

Best Practice Versus What Works: Let the Data Deci...

Why you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance. Read...

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How to Improve Your Process for Acquiring E-mail Subscribers

Email How to Improve Your Process for Acquiring E-mail Subscribers

13y Stefan Pollard

How to Improve Your Process for Acquiring E-mail S...

A checklist for auditing your e-mail subscriber acquisition practices. Read More...

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Encourage Repeat Buying With Replenishment Messages

Email Encourage Repeat Buying With Replenishment Messages

13y Stefan Pollard

Encourage Repeat Buying With Replenishment Message...

How to deepen your relationship with customers and bring them back for that all-important repeat purchase. Read More...

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Bad Apology E-mails Have Long Tails, Too

Email Bad Apology E-mails Have Long Tails, Too

13y Stefan Pollard

Bad Apology E-mails Have Long Tails, Too

When should you send an apology e-mail and what you should, and shouldn't, say. Read More...

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Your Top Holiday Deliverability Virtue: Patience

Email Your Top Holiday Deliverability Virtue: Patience

13y Stefan Pollard

Your Top Holiday Deliverability Virtue: Patience

Delivery issues are inevitable during the holiday season, and making enemies with the Internet service providers won't help. Read More...

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Your Subscribers Are Talking. Are You Listening?

Email Your Subscribers Are Talking. Are You Listening?

13y Stefan Pollard

Your Subscribers Are Talking. Are You Listening?

If you want to improve your program, you need to hear what subscribers are thinking and telling people. Read More...

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Eight Tips for Effective E-mail Preheaders

Email Eight Tips for Effective E-mail Preheaders

13y Stefan Pollard

Eight Tips for Effective E-mail Preheaders

Find out how to use e-mail preheaders to entice the reader to look at the message. Read More...

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Removing 'Unengaged' Is Key to Deliverability, Too

Email Removing 'Unengaged' Is Key to Deliverability, Too

13y Stefan Pollard

Removing 'Unengaged' Is Key to Deliverability, Too

Cut inactive subscribers from your e-mail lists, but don't use a chain saw. Consider this approach. Read More...

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The New Rule for Deliverability: Engagement

Email The New Rule for Deliverability: Engagement

13y Stefan Pollard

The New Rule for Deliverability: Engagement

Consider these two key improvements in content to generate more interaction by subscribers. Read More...

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Why a Good Unsubscribe Experience Is Important

Email Why a Good Unsubscribe Experience Is Important

13y Stefan Pollard

Why a Good Unsubscribe Experience Is Important

Three steps to ensure that subscribers can get off your e-mail list just as easily as they can get on it. Read More...

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Holiday E-Mail Planning: Does Your Content Rule, Too?

Email Holiday E-Mail Planning: Does Your Content Rule, Too?

13y Stefan Pollard

Holiday E-Mail Planning: Does Your Content Rule, T...

As the calendar ticks down and you ramp up for the holidays, make sure all the effort you put forth to drive those fourth-quarter sales doesn't go to ...

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Avoid Desperate E-Mail Tactics This Holiday

Email Avoid Desperate E-Mail Tactics This Holiday

13y Stefan Pollard

Avoid Desperate E-Mail Tactics This Holiday

The next time you're tempted to drop just one more e-mail, realize you could be pulling the pin on the hand grenade that can blast your list to smithe...

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Increase Your Holiday E-Mail Frequency

Email Increase Your Holiday E-Mail Frequency

13y Stefan Pollard

Increase Your Holiday E-Mail Frequency

Tactics for improving your holiday e-mail strategy and increasing your mailing frequency -- without losing subscribers. Read More...

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Rehab for Your Sender Reputation, Part 2

Email Rehab for Your Sender Reputation, Part 2

13y Stefan Pollard

Rehab for Your Sender Reputation, Part 2

How to repair damage caused by e-mail marketing messages that are unrecognized, unexpected, or unwanted. Read More...

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Rehab for Your Sender Reputation, Part 1

Email Rehab for Your Sender Reputation, Part 1

13y Stefan Pollard

Rehab for Your Sender Reputation, Part 1

Reasons why e-mail recipients click the spam button and why ISPs block e-mail. Read More...

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Delivery Reports: What They Mean, How to Read Them

Email Delivery Reports: What They Mean, How to Read Them

13y Stefan Pollard

Delivery Reports: What They Mean, How to Read Them

Comparing ESP delivery reports and seedbox-monitoring services. Read More...

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Yahoo Mail Ramps Up Add-to-Sender-List Imperative

Email Yahoo Mail Ramps Up Add-to-Sender-List Imperative

13y Stefan Pollard

Yahoo Mail Ramps Up Add-to-Sender-List Imperative

Encouraging subscribers to add your e-mail address to their contact lists has become more important than ever. Here's why. Read More...

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Six Steps to Easier E-mail

Email Six Steps to Easier E-mail

13y Stefan Pollard

Six Steps to Easier E-mail

You're never too old to learn something from Mom, even if the wisdom comes from someone else's mom. Read More...

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How to Get Your Mail Past the Inbox Bouncers

Email How to Get Your Mail Past the Inbox Bouncers

13y Stefan Pollard

How to Get Your Mail Past the Inbox Bouncers

Tips for using authentication and branding to avoid the junk folder. Read More...

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Four Tips for Offline E-Mail Address Collection

Email Four Tips for Offline E-Mail Address Collection

13y Stefan Pollard

Four Tips for Offline E-Mail Address Collection

Your most reliable collection point for e-mail addresses is a dedicated subscription page at your Web site, but it's not the only source. Four tips fo...

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