End the guessing game between subscribers and senders and make your e-mail program more relevant by improving your acquisition process.
Articles by this author
How to ensure your e-mail marketing messages will get cleared by ISPs.
Why you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance.
A checklist for auditing your e-mail subscriber acquisition practices.
How to deepen your relationship with customers and bring them back for that all-important repeat purchase.