Playing the E-mail 'Match Game?' Be Careful!
Email

Playing the E-mail 'Match Game?' Be Careful!

15y Stefan Pollard

Playing the E-mail 'Match Game?' Be Careful!

Want to retain an append vendor to match e-mail addresses with postal addresses in your database? Here's what you need to know. Read More...

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Your Reputation Can Throttle Your Delivery
Email

Your Reputation Can Throttle Your Delivery

15y Stefan Pollard

Your Reputation Can Throttle Your Delivery

How to tell if your ISP throttled your e-mail delivery and how to prevent that from happening again. Read More...

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Why 'Opt-Down' Improves on 'Opt-Out' for Unsubscribers
Email

Why 'Opt-Down' Improves on 'Opt-Out' for Unsubscribers

15y Stefan Pollard

Why 'Opt-Down' Improves on 'Opt-Out' for Unsubscri...

Give potential unsubscribers an option to change content, frequency, format, and more. Read More...

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Tips to Beat the Odds for Address-Book Addition
Email

Tips to Beat the Odds for Address-Book Addition

15y Stefan Pollard

Tips to Beat the Odds for Address-Book Addition

Only one in four e-mail recipients gives businesses permission to send marketing e-mail messages. Here's how to get in the winner's circle. Read More...

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Three Tactics to Manage List Inactivity
Email

Three Tactics to Manage List Inactivity

15y Stefan Pollard

Three Tactics to Manage List Inactivity

Got people on your e-mail address list who don't open your messages? They probably aren't generating spam complaints or bounces. So why stir things up...

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How to Make E-mail Campaigns More Meaningful
Email

How to Make E-mail Campaigns More Meaningful

15y Stefan Pollard

How to Make E-mail Campaigns More Meaningful

A look at three e-mail campaign approaches based on content relevance. Read More...

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Get Into the Feedback Loop
Email

Get Into the Feedback Loop

15y Stefan Pollard

Get Into the Feedback Loop

Commercial e-mail senders get a boost for deliverability. Learn why. Read More...

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How Hard Is It to Brand Your E-mail?
Email

How Hard Is It to Brand Your E-mail?

15y Stefan Pollard

How Hard Is It to Brand Your E-mail?

An e-mail marketer flunks a rule of modern e-mail design. Here's how to avoid the same mistake. Read More...

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Ten Resolutions to Make 2009 a Better E-mail Year
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Ten Resolutions to Make 2009 a Better E-mail Year

15y Stefan Pollard

Ten Resolutions to Make 2009 a Better E-mail Year

Any of these resolutions will help you get your e-mail efforts back on track in the coming year. Read More...

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Address-Book Additions Boost Inbox Arrivals
Email

Address-Book Additions Boost Inbox Arrivals

15y Stefan Pollard

Address-Book Additions Boost Inbox Arrivals

Five steps to coax e-mail subscribers to add your e-mail address to their contact list. Read More...

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Desperation Marketing Courts E-mail Hell
Email

Desperation Marketing Courts E-mail Hell

15y Stefan Pollard

Desperation Marketing Courts E-mail Hell

Why e-mail marketing managers should not send e-mail to the living dead, plus other bad practices to avoid. Read More...

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Personalized Subject Lines: Beneficial or Bad?
Email

Personalized Subject Lines: Beneficial or Bad?

15y Stefan Pollard

Personalized Subject Lines: Beneficial or Bad?

Tips for [YOUR NAME GOES HERE] to personalize e-mail marketing messages. Read More...

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Who Are Your Complainers?
Email

Who Are Your Complainers?

15y Stefan Pollard

Who Are Your Complainers?

Follow this two-step procedure to pinpoint the source of e-mail complaints. Read More...

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Keep the Heat Off That New IP Address
Email

Keep the Heat Off That New IP Address

16y Stefan Pollard

Keep the Heat Off That New IP Address

How to avoid the spam police when moving to a new e-mail service provider or IP address. Read More...

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The Right Way to Trim Inactives
Email

The Right Way to Trim Inactives

16y Stefan Pollard

The Right Way to Trim Inactives

Tips for developing a well-defined system to remove inactive subscribers. Read More...

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The Best E-mail Frequency? It Doesn't Exist
Email

The Best E-mail Frequency? It Doesn't Exist

16y Stefan Pollard

The Best E-mail Frequency? It Doesn't Exist

How often should you e-mail your list? Read More...

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Five Tips for Building Better Segments
Email

Five Tips for Building Better Segments

16y Stefan Pollard

Five Tips for Building Better Segments

When it comes to your house list, one size does not fit all. Read More...

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ISPs Continue to Reach Out
Email

ISPs Continue to Reach Out

16y Stefan Pollard

ISPs Continue to Reach Out

New tools are intended to help commercial e-mail senders better understand ISP rules for blocking and filtering mail. Read More...

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Four E-mail-Blocking Causes and How to Fix Them
Email

Four E-mail-Blocking Causes and How to Fix Them

16y Stefan Pollard

Four E-mail-Blocking Causes and How to Fix Them

ISPs have four main reasons for blocking your e-mail. Find out how to fix the issues. Read More...

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Peeking at Someone Else's Paper? Watch Out!
Email

Peeking at Someone Else's Paper? Watch Out!

16y Stefan Pollard

Peeking at Someone Else's Paper? Watch Out!

Smart companies don't always get e-mail marketing right. Read More...

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Boost Deliverability by Listening Better
Email

Boost Deliverability by Listening Better

16y Stefan Pollard

Boost Deliverability by Listening Better

Your subscribers are talking to you, whether you can hear them or not. Here are nine listening posts for e-mail marketers. Read More...

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Get the "And" Out!
Email

Get the "And" Out!

16y Stefan Pollard

Get the "And" Out!

What's wrong with this terms-and-conditions statement? (Actual company name changed to protect the clueless.) Read More...

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Why Content Is Still an Issue
Email

Why Content Is Still an Issue

16y Stefan Pollard

Why Content Is Still an Issue

How to get on top of your content and understand what triggers a spam report. Read More...

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What Is Your E-mail's Value?
Email

What Is Your E-mail's Value?

16y Stefan Pollard

What Is Your E-mail's Value?

Tips for demonstrating e-mail's value to subscribers. Read More...

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No 'Need for Speed' in Short-Life-Cycle Campaigns
Email

No 'Need for Speed' in Short-Life-Cycle Campaigns

16y Stefan Pollard

No 'Need for Speed' in Short-Life-Cycle Campaigns

High-volume batch-and-blast tactics can hurt you in e-mail marketing. Three strategies for short-life-cycle products. Read More...

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Banish Invalid Addresses to Boost Deliverability
Email

Banish Invalid Addresses to Boost Deliverability

16y Stefan Pollard

Banish Invalid Addresses to Boost Deliverability

A look at four sources of bad addresses, and how to deal with each. Read More...

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Survey Highlights E-mail Feedback-Loop Woes
Email

Survey Highlights E-mail Feedback-Loop Woes

16y Stefan Pollard

Survey Highlights E-mail Feedback-Loop Woes

A shortcoming in how ISPs manage complaints about unwanted e-mail spells trouble for marketers, advertisers, publishers, and ESPs. Read More...

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