Is ABM Attitude marketing automation 2.0?

Marketing Automation Is ABM Attitude marketing automation 2.0?

5y Stephanie Miller

Is ABM Attitude marketing automation 2.0?

Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too? Read More...

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Three ways to maintain the right martech balance

Marketing Automation Three ways to maintain the right martech balance

5y Stephanie Miller

Three ways to maintain the right martech balance

Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is ...

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Getting over three mar-tech hurdles: are you ready?

Marketing Getting over three mar-tech hurdles: are you ready?

5y Stephanie Miller

Getting over three mar-tech hurdles: are you ready...

Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements? Read M...

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Three ways to invent and improve automated content

Marketing Automation Three ways to invent and improve automated content

5y Stephanie Miller

Three ways to invent and improve automated content

Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automati...

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Traveling at the speed of culture: can marketing automation keep up?

Marketing Traveling at the speed of culture: can marketing automation keep up?

6y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

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Beacons unlock real-time mobile research: are you ready to connect?

Media Beacons unlock real-time mobile research: are you ready to connect?

6y Stephanie Miller

Beacons unlock real-time mobile research: are you ...

The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...

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5 Elements to Move from Segmentation to Personalization

Marketing 5 Elements to Move from Segmentation to Personalization

6y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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CRM Is Branching Out to Include Marketing Automation

Marketing CRM Is Branching Out to Include Marketing Automation

6y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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4 Ways to Improve Audience Insights Through Collaboration

Marketing 4 Ways to Improve Audience Insights Through Collaboration

6y Stephanie Miller

4 Ways to Improve Audience Insights Through Collab...

Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...

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Struggling to Measure Social ROI? Partner With Your CRM Team

Marketing Struggling to Measure Social ROI? Partner With Your CRM Team

6y Stephanie Miller

Struggling to Measure Social ROI? Partner With You...

Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...

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Unchain Marketing Data to Improve High-Value Customer Experience

Marketing Unchain Marketing Data to Improve High-Value Customer Experience

6y Stephanie Miller

Unchain Marketing Data to Improve High-Value Custo...

While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...

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Marketing Technology Is A Competitive Advantage

Marketing Marketing Technology Is A Competitive Advantage

6y Stephanie Miller

Marketing Technology Is A Competitive Advantage

Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Read More...

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Introducing "ERM" to Activate Your Secret Weapon: Employees

Marketing Introducing "ERM" to Activate Your Secret Weapon: Employees

6y Stephanie Miller

Introducing "ERM" to Activate Your Secret Weapon: ...

Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...

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Personas Rise Again in Support of 1:1 Personalization

Marketing Personas Rise Again in Support of 1:1 Personalization

6y Stephanie Miller

Personas Rise Again in Support of 1:1 Personalizat...

Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...

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Sales Is the New Marketing: 7 Ways to Embrace It

Marketing Sales Is the New Marketing: 7 Ways to Embrace It

6y Stephanie Miller

Sales Is the New Marketing: 7 Ways to Embrace It

As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...

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5 Challenging Questions to Help Close the Customer Experience Gap

Marketing 5 Challenging Questions to Help Close the Customer Experience Gap

6y Stephanie Miller

5 Challenging Questions to Help Close the Customer...

There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...

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The Power of Assists: Marketing Technology Is a Team Player

Marketing The Power of Assists: Marketing Technology Is a Team Player

6y Stephanie Miller

The Power of Assists: Marketing Technology Is a Te...

Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

Conference Coverage Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

6y Stephanie Miller

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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The Power of Multichannel Attribution at TD Bank [#CZLNY]

Analytics The Power of Multichannel Attribution at TD Bank [#CZLNY]

6y Stephanie Miller

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

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Testing How Personalized Content Improves Customer Experience [#CZLNY]

Conference Coverage Testing How Personalized Content Improves Customer Experience [#CZLNY]

6y Stephanie Miller

Testing How Personalized Content Improves Customer...

In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...

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How "Automated Personalization" Is Curing Our Creativity Crisis

Marketing How "Automated Personalization" Is Curing Our Creativity Crisis

6y Stephanie Miller

How "Automated Personalization" Is Curing Our Crea...

How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Read More...

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6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

Marketing 6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

6y Stephanie Miller

6 Budgeting Mistakes That Are Blocking Your Optimi...

Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...

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RIP Mass Marketing - Long Live 1:1 at Scale

Marketing RIP Mass Marketing - Long Live 1:1 at Scale

6y Stephanie Miller

RIP Mass Marketing - Long Live 1:1 at Scale

Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Read More...

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5 Campaign Management Lessons to Apply in 2015

Marketing 5 Campaign Management Lessons to Apply in 2015

6y Stephanie Miller

5 Campaign Management Lessons to Apply in 2015

These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...

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5 Ways to Turn Customer Obsession Into Marketing ROI

Marketing 5 Ways to Turn Customer Obsession Into Marketing ROI

6y Stephanie Miller

5 Ways to Turn Customer Obsession Into Marketing R...

In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Read More...

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4 Ways to Turn Real-Time Into Right-Time Marketing

Marketing 4 Ways to Turn Real-Time Into Right-Time Marketing

6y Stephanie Miller

4 Ways to Turn Real-Time Into Right-Time Marketing

What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...

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4 Ways to Make an Immediate Impact Toward Omnichannel

Data-Driven Marketing 4 Ways to Make an Immediate Impact Toward Omnichannel

7y Stephanie Miller

4 Ways to Make an Immediate Impact Toward Omnichan...

Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Read M...

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