Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions.
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Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company.
Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy.
While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simply who spends the most money.
Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience.