Subscriber Search: 5 Content-Driven Customer Acquisition Tricks
Marketing

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

9y Stephanie Miller

Subscriber Search: 5 Content-Driven Customer Acqui...

How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...

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5 Reasons Sales Teams Should Embrace Marketing Automation
Automation

5 Reasons Sales Teams Should Embrace Marketing Automation

9y Stephanie Miller

5 Reasons Sales Teams Should Embrace Marketing Aut...

Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...

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3 Marketing Challenges Driving the Future of Automation
Automation

3 Marketing Challenges Driving the Future of Automation

9y Stephanie Miller

3 Marketing Challenges Driving the Future of Autom...

Marketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Read More...

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Creativity and Data: Can’t We Just Be Friends?
Automation

Creativity and Data: Can’t We Just Be Friends?

9y Stephanie Miller

Creativity and Data: Can’t We Just Be Friends?

Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at...

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Every Marketer Is a Publisher
Media

Every Marketer Is a Publisher

10y Stephanie Miller

Every Marketer Is a Publisher

In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...

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Content and Analytics: A Strategic Combination
Data insights

Content and Analytics: A Strategic Combination

10y Stephanie Miller

Content and Analytics: A Strategic Combination

To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...

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The Marketer Happiness Quotient: Technology Is Your Friend
Automation

The Marketer Happiness Quotient: Technology Is Your Friend

10y Stephanie Miller

The Marketer Happiness Quotient: Technology Is You...

A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing aut...

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The Content Is You!
Automation

The Content Is You!

10y Stephanie Miller

The Content Is You!

Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...

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Why Marketing Automation Makes Sense Now
Automation

Why Marketing Automation Makes Sense Now

10y Stephanie Miller

Why Marketing Automation Makes Sense Now

Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and u...

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The 4 Cs of Customer Engagement: The People Want Content!
Automation

The 4 Cs of Customer Engagement: The People Want Content!

10y Stephanie Miller

The 4 Cs of Customer Engagement: The People Want C...

When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become the...

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Great Marketing Technology Cannot Succeed Without Great Strategy
Automation

Great Marketing Technology Cannot Succeed Without Great Strategy

10y Stephanie Miller

Great Marketing Technology Cannot Succeed Without ...

Without developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Read More...

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Content Marketing Is Within Reach for Small Teams
Automation

Content Marketing Is Within Reach for Small Teams

10y Stephanie Miller

Content Marketing Is Within Reach for Small Teams

Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...

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Connecting With the Anonymous Customer
Automation

Connecting With the Anonymous Customer

10y Stephanie Miller

Connecting With the Anonymous Customer

In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Read More...

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The Value of Self-Reported Interests: A Preference Center Story
Automation

The Value of Self-Reported Interests: A Preference Center Story

10y Stephanie Miller

The Value of Self-Reported Interests: A Preference...

Developing a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...

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Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement
Social

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engage...

10y Stephanie Miller

Wherefore Art Thou Manners? Internet Trolls Are a ...

Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...

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Investing in Trust to Gain Loyalty
Automation

Investing in Trust to Gain Loyalty

10y Stephanie Miller

Investing in Trust to Gain Loyalty

As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...

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Upgrade Your Analytics Insights With Fractional Attribution
Automation

Upgrade Your Analytics Insights With Fractional Attribution

10y Stephanie Miller

Upgrade Your Analytics Insights With Fractional At...

The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Read More...

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Is Big Data Really Working for Marketers?
Automation

Is Big Data Really Working for Marketers?

10y Stephanie Miller

Is Big Data Really Working for Marketers?

At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...

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Is What’s Old Really New in Direct Marketing?
Automation

Is What’s Old Really New in Direct Marketing?

10y Stephanie Miller

Is What’s Old Really New in Direct Marketing?

Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big d...

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The Power of Customer Engagement Is in Your Hands
Automation

The Power of Customer Engagement Is in Your Hands

10y Stephanie Miller

The Power of Customer Engagement Is in Your Hands

Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order t...

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Do You Need Data Breach Readiness?
Automation

Do You Need Data Breach Readiness?

10y Stephanie Miller

Do You Need Data Breach Readiness?

A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's g...

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Is Our Future Programmatic?
Automation

Is Our Future Programmatic?

10y Stephanie Miller

Is Our Future Programmatic?

Programmatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all...

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2014 Starting Off with Terrible PR for Marketers
Automation

2014 Starting Off with Terrible PR for Marketers

10y Stephanie Miller

2014 Starting Off with Terrible PR for Marketers

Between data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Read More...

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Content is King. Again. Still.
Automation

Content is King. Again. Still.

10y Stephanie Miller

Content is King. Again. Still.

The key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics....

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5 Myths (and Truths) About Big Data
Automation

5 Myths (and Truths) About Big Data

10y Stephanie Miller

5 Myths (and Truths) About Big Data

Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big dat...

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To Prove Its Value, Put Big Data to Work Across the Business
Automation

To Prove Its Value, Put Big Data to Work Across the Business

10y Stephanie Miller

To Prove Its Value, Put Big Data to Work Across th...

At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype an...

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Marketing Industry Takes a Hit When Government Goes Spying
Automation

Marketing Industry Takes a Hit When Government Goes Spying

10y Stephanie Miller

Marketing Industry Takes a Hit When Government Goe...

The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers...

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