Bring Your Attribution Model up to the 21st Century

Bring Your Attribution Model up to the 21st Century

10y Stephanie Miller

Bring Your Attribution Model up to the 21st Centur...

A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Read More...

View article
A New Look at the Value of Data to Marketers and the Economy

A New Look at the Value of Data to Marketers and the Economy

10y Stephanie Miller

A New Look at the Value of Data to Marketers and t...

New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...

View article
Data is Great, But the Value is in the Insights

Data is Great, But the Value is in the Insights

10y Stephanie Miller

Data is Great, But the Value is in the Insights

Any conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain

Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain

11y Stephanie Miller

Mad Men vs. Math Men: 5 Ways to Automate for Both ...

A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the ov...

View article
Who I Am Is Less Important Than What I Do: Identifying the 'Right Data'

Who I Am Is Less Important Than What I Do: Identifying the 'Right Data'

11y Stephanie Miller

Who I Am Is Less Important Than What I Do: Identif...

Modern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who...

View article
Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Privacy

Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Privacy

11y Stephanie Miller

Humanizing 'Big Brother' - Integrated Customer Exp...

Marketers can use data to design shared experiences that guide people through the sales or brand journey. Read More...

View article
What Continued Investment in MA Businesses Gives to Marketers

What Continued Investment in MA Businesses Gives to Marketers

11y Stephanie Miller

What Continued Investment in MA Businesses Gives t...

Marketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional p...

View article
Purposeful Partnership Methodology: How to Be a Good Client

Purposeful Partnership Methodology: How to Be a Good Client

11y Stephanie Miller

Purposeful Partnership Methodology: How to Be a Go...

What five marketers think makes a good client. Read More...

View article
MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

11y Stephanie Miller

MapReduce and Marketing: Are Small Bits of Big Dat...

Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, a...

View article
Big Brands on Big Data: Bigger Marketing Is Not Better

Big Brands on Big Data: Bigger Marketing Is Not Better

11y Stephanie Miller

Big Brands on Big Data: Bigger Marketing Is Not Be...

Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Read More...

View article
Are Predictive Models Dead?

Are Predictive Models Dead?

11y Stephanie Miller

Are Predictive Models Dead?

All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. ...

View article
Big Data 101: Use Web Data to Understand Customer Intent

Big Data 101: Use Web Data to Understand Customer Intent

11y Stephanie Miller

Big Data 101: Use Web Data to Understand Customer ...

How are you using web data to improve your customer experiences - and increase revenue? Read More...

View article
Got Social Data? Must Transform Analytics Operations

Got Social Data? Must Transform Analytics Operations

11y Stephanie Miller

Got Social Data? Must Transform Analytics Operatio...

Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way. Read More...

View article
Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy

Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy

11y Stephanie Miller

Airlines Automation Gone Wild: Messaging Aftermath...

Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Read More...

View article
Forget Segmentation: It’s Time to Engage

Forget Segmentation: It’s Time to Engage

11y Stephanie Miller

Forget Segmentation: It’s Time to Engage

The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up. Read More...

View article
Big Data and the Marketing Organization

Big Data and the Marketing Organization

12y Stephanie Miller

Big Data and the Marketing Organization

How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message. Rea...

View article
Irony: Optimizing Marketing Automation Requires Human Intervention

Irony: Optimizing Marketing Automation Requires Human Intervention

12y Stephanie Miller

Irony: Optimizing Marketing Automation Requires Hu...

Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do. Read More...

View article
Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI

Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI

12y Stephanie Miller

Connect Big Data With Customer Behavior to Improve...

The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Read More...

View article
Users Emerge As Distinct Category of Shoppers

Users Emerge As Distinct Category of Shoppers

12y Stephanie Miller

Users Emerge As Distinct Category of Shoppers

A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Read More...

View article
Digital Marketing Attribution: Tapping the Data Disruption

Digital Marketing Attribution: Tapping the Data Disruption

12y Stephanie Miller

Digital Marketing Attribution: Tapping the Data Di...

To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how a...

View article
Introducing the Self-Service Generation

Introducing the Self-Service Generation

12y Stephanie Miller

Introducing the Self-Service Generation

A new trend of consumer intelligence. Read More

View article
How to Combine Personas With Automation and Get Closer to Customers

How to Combine Personas With Automation and Get Closer to Customers

12y Stephanie Miller

How to Combine Personas With Automation and Get Cl...

Personas are a good way to get closer to the individual behind the bits and bytes. Read More...

View article
6 Tips for Using Propensity Models to Improve Response and Revenue

6 Tips for Using Propensity Models to Improve Response and Revenue

12y Stephanie Miller

6 Tips for Using Propensity Models to Improve Resp...

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Read More...

View article
4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success

12y Stephanie Miller

4 Ways to Leverage Major 2012 Trends for Higher In...

Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Read More...

View article
The Engagement Experience: Now Engineered by Marketers

The Engagement Experience: Now Engineered by Marketers

12y Stephanie Miller

The Engagement Experience: Now Engineered by Marke...

What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Read More...

View article
Checklist: Are You Ready for Integrated Marketing?

Checklist: Are You Ready for Integrated Marketing?

12y Stephanie Miller

Checklist: Are You Ready for Integrated Marketing?

The seven questions you should ask yourself to determine your readiness for integrated marketing. Read More...

View article
Achieve Data-Driven Customer Connections in Email Marketing

Achieve Data-Driven Customer Connections in Email Marketing

12y Stephanie Miller

Achieve Data-Driven Customer Connections in Email ...

The key to connecting with customers and reaching the inbox is engagement. Read More...

View article
1 2 3 4 5 6