During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
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In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience.
How can automated personalization improve the placement of your content marketing and ultimately increase conversions?
Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts.