There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap?
Articles by this author
Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it in this way?
During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience.