What SMS Will Bring You: Reach and Revenue
Automation

What SMS Will Bring You: Reach and Revenue

13y Stephanie Miller

What SMS Will Bring You: Reach and Revenue

Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Read More...

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Are We Ready for What's New in Marketing Automation?
Automation

Are We Ready for What's New in Marketing Automation?

13y Stephanie Miller

Are We Ready for What's New in Marketing Automatio...

The future of marketing automation needs to be making marketing simpler, but more powerful. Read More...

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Does Synergy Always Mean Opportunity?
Automation

Does Synergy Always Mean Opportunity?

13y Stephanie Miller

Does Synergy Always Mean Opportunity?

Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Read More...

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7 Marketing Management Problems That Tech Can Solve
Automation

7 Marketing Management Problems That Tech Can Solve

13y Stephanie Miller

7 Marketing Management Problems That Tech Can Solv...

Are you able to show meaningful optimization results today? Technology could make the difference. Read More...

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Lather, Rinse, and Repeat: Learning From Email Marketing Testing
Automation

Lather, Rinse, and Repeat: Learning From Email Marketing Testing

13y Stephanie Miller

Lather, Rinse, and Repeat: Learning From Email Mar...

Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines. ...

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10 Steps to Use Social Media for B2B Lead Generation
Automation

10 Steps to Use Social Media for B2B Lead Generation

13y Stephanie Miller

10 Steps to Use Social Media for B2B Lead Generati...

How to get more leads without blatant self-promotion or ruining your online reputation. Read More...

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Is CRM Marketing Too Old School for Social?
Automation

Is CRM Marketing Too Old School for Social?

13y Stephanie Miller

Is CRM Marketing Too Old School for Social?

Three ways to start to track your social marketing and tie it to the CRM database. Read More...

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It's All Still Baking in Europe on the Use of Cookies
Automation

It's All Still Baking in Europe on the Use of Cookies

13y Stephanie Miller

It's All Still Baking in Europe on the Use of Cook...

Five things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...

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Process and People Alignment Is Key to Automation Success
Automation

Process and People Alignment Is Key to Automation Success

13y Stephanie Miller

Process and People Alignment Is Key to Automation ...

Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Read More...

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Listening Is Not a CRM Exercise
Automation

Listening Is Not a CRM Exercise

13y Stephanie Miller

Listening Is Not a CRM Exercise

Five options for marketers who want to tap social sentiment for direct marketing outreach. Read More...

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Insights on Gleaning Insights
Automation

Insights on Gleaning Insights

13y Stephanie Miller

Insights on Gleaning Insights

A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Read More...

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Organizational Marketing Is More Than Just a Committee
Automation

Organizational Marketing Is More Than Just a Committee

13y Stephanie Miller

Organizational Marketing Is More Than Just a Commi...

Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department doe...

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Governance Rules That Set You Free
Automation

Governance Rules That Set You Free

13y Stephanie Miller

Governance Rules That Set You Free

Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way. Read More...

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Where Marketing Starts in Automation Approaches
Automation

Where Marketing Starts in Automation Approaches

13y Stephanie Miller

Where Marketing Starts in Automation Approaches

Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and...

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Who's That Masked DB Marketer in a Cape?!
Automation

Who's That Masked DB Marketer in a Cape?!

13y Stephanie Miller

Who's That Masked DB Marketer in a Cape?!

How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Read More...

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E-mail Marketing Is the Gateway to eCRM
Automation

E-mail Marketing Is the Gateway to eCRM

13y Stephanie Miller

E-mail Marketing Is the Gateway to eCRM

As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Read More...

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A 14-Step Blueprint for Customer Conversations
Automation

A 14-Step Blueprint for Customer Conversations

13y Stephanie Miller

A 14-Step Blueprint for Customer Conversations

Tips for building a process and system for efficiently creating repeatable customer conversations. Read More...

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European Marketers Look to Make E-mail More Strategic
Email

European Marketers Look to Make E-mail More Strategic

13y Stephanie Miller

European Marketers Look to Make E-mail More Strate...

Sorting out the numbers of FEDMA's 23-country study. Read More...

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FTC Recommends More Government Regulation for Marketers
Email

FTC Recommends More Government Regulation for Marketers

13y Stephanie Miller

FTC Recommends More Government Regulation for Mark...

Now is the time for every marketer to step up and be educated about privacy and consumer protection. Read More...

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Two Approaches to Get Started With Segmentation
Email

Two Approaches to Get Started With Segmentation

13y Stephanie Miller

Two Approaches to Get Started With Segmentation

Ease into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key suc...

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E-mail Reputation Data Gives More Guidance Than You Think
Email

E-mail Reputation Data Gives More Guidance Than You Think

13y Stephanie Miller

E-mail Reputation Data Gives More Guidance Than Yo...

How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...

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How Shrinking the E-mail File Can Improve ROI
Email

How Shrinking the E-mail File Can Improve ROI

14y Stephanie Miller

How Shrinking the E-mail File Can Improve ROI

Got e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Read More...

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Men and Women and the Inbox: Is There Real Impact?
Email

Men and Women and the Inbox: Is There Real Impact?

14y Stephanie Miller

Men and Women and the Inbox: Is There Real Impact?

Given the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Read More...

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What Engagement Means For E-mail Marketing
Email

What Engagement Means For E-mail Marketing

14y Stephanie Miller

What Engagement Means For E-mail Marketing

As Gmail, Hotmail, Yahoo, and AOL change the way they filter and deliver e-mail, marketers must avoid getting relegated to the "everything else" folde...

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A Deliverable E-mail Address Does Not a Relationship Make
Email

A Deliverable E-mail Address Does Not a Relationship Make

14y Stephanie Miller

A Deliverable E-mail Address Does Not a Relationsh...

Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers. R...

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Social Marketing May Just Cure E-mail Marketers
Email

Social Marketing May Just Cure E-mail Marketers

14y Stephanie Miller

Social Marketing May Just Cure E-mail Marketers

Social marketing has changed customer expectations and set the stage for deeper subscriber engagement. E-mail marketers who want to succeed need to st...

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How to Adapt to the Ultra Managed Inbox
Email

How to Adapt to the Ultra Managed Inbox

14y Stephanie Miller

How to Adapt to the Ultra Managed Inbox

Eight steps e-mail marketers should incorporate into their practices to improve response and revenues for the long term. Read More...

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