How to be part of the elite 7% of marketers successfully implementing automation

How to be part of the elite 7% of marketers successfully implementing automation

8y Steve Denner

How to be part of the elite 7% of marketers succes...

Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...

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The Death of Desktop: What Does It Mean for Retailers?

The Death of Desktop: What Does It Mean for Retailers?

9y Steve Denner

The Death of Desktop: What Does It Mean for Retail...

As consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Read More...

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4 B2B Tips You Can’t Afford to Ignore This Holiday Season

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

9y Steve Denner

4 B2B Tips You Can’t Afford to Ignore This Holiday...

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...

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"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

9y Steve Denner

"To Do Is to Dare," but It Doesn’t All Have to Be ...

Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....

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"Come Back!" - The Abandoned Customer Basket

"Come Back!" - The Abandoned Customer Basket

10y Steve Denner

"Come Back!" - The Abandoned Customer Basket

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...

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Locating Your Customers in the Multi-Channel Maze

Locating Your Customers in the Multi-Channel Maze

10y Steve Denner

Locating Your Customers in the Multi-Channel Maze

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...

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Marketing Technology: Who Is in Control?

Marketing Technology: Who Is in Control?

10y Steve Denner

Marketing Technology: Who Is in Control?

This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your co...

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The 5 Myths of Automated Marketing

The 5 Myths of Automated Marketing

10y Steve Denner

The 5 Myths of Automated Marketing

Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple?...

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Automation Doesn’t Mean "Hands-Free"

Automation Doesn’t Mean "Hands-Free"

10y Steve Denner

Automation Doesn’t Mean "Hands-Free"

Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...

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You’ve Bought the Technology, But Can You Use It?

You’ve Bought the Technology, But Can You Use It?

10y Steve Denner

You’ve Bought the Technology, But Can You Use It?

Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionalit...

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