Can small businesses still compete with the Goliaths of the world for consumers' loyalty?
Articles by this author
So much money is being spent on building up social media sites, why not consider using a slightly different approach?
Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content that you can leverage in your social interactions.
Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns.
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.