Social display mutations work for advertisers

Display Advertising Social display mutations work for advertisers

5y Susan Kuchinskas

Social display mutations work for advertisers

Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...

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Getting the Most from Your Email Content

Email Getting the Most from Your Email Content

6y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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4 Tactics for Outstanding E-commerce SEO

Search 4 Tactics for Outstanding E-commerce SEO

6y Susan Kuchinskas

4 Tactics for Outstanding E-commerce SEO

How retailers can come out on top in the changing world of search. Read More...

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Revenue Jump Reflects Facebook's Mobile Mojo

Social Revenue Jump Reflects Facebook's Mobile Mojo

6y Susan Kuchinskas

Revenue Jump Reflects Facebook's Mobile Mojo

Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...

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Facebook Touts Search in Q3 Earnings: Is Zuckerberg Aiming to Out-Google Google?

Social Facebook Touts Search in Q3 Earnings: Is Zuckerberg Aiming to Out-Google Google?

7y Susan Kuchinskas

Facebook Touts Search in Q3 Earnings: Is Zuckerber...

The platform's search initiative could increase usage and bring in more ad revenue. Read More...

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Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses

Display Advertising Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses

7y Susan Kuchinskas

Adobe EchoSign Campaign Goes Retro to Attract Prin...

The new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software ...

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TotallyHer Launches as Native-Only Site for Brands

Media TotallyHer Launches as Native-Only Site for Brands

7y Susan Kuchinskas

TotallyHer Launches as Native-Only Site for Brands

Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery. Read More...

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Kimpton Hotels Uses CRM to Confer Karma on Guests

Marketing Kimpton Hotels Uses CRM to Confer Karma on Guests

7y Susan Kuchinskas

Kimpton Hotels Uses CRM to Confer Karma on Guests

Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...

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Content Bubble II: What Metrics Matter?

Marketing Content Bubble II: What Metrics Matter?

7y Susan Kuchinskas

Content Bubble II: What Metrics Matter?

In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...

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Content Bubble: Does Anyone Know Whether Content Marketing Works?

Marketing Content Bubble: Does Anyone Know Whether Content Marketing Works?

7y Susan Kuchinskas

Content Bubble: Does Anyone Know Whether Content M...

Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? ...

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Mobile Retail Traffic Spiking, Sales Not So Much

Media Mobile Retail Traffic Spiking, Sales Not So Much

7y Susan Kuchinskas

Mobile Retail Traffic Spiking, Sales Not So Much

While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...

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Cannes Lions: Hot or Shark-Jumping?

Agency Spotlight Cannes Lions: Hot or Shark-Jumping?

7y Susan Kuchinskas

Cannes Lions: Hot or Shark-Jumping?

More categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Read More...

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Mobile Shift Drives Father's Day Sales, IBM Says

Audience Mobile Shift Drives Father's Day Sales, IBM Says

7y Susan Kuchinskas

Mobile Shift Drives Father's Day Sales, IBM Says

While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

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World Cup Most Social Sporting Event Ever, Says Adobe

Audience World Cup Most Social Sporting Event Ever, Says Adobe

7y Susan Kuchinskas

World Cup Most Social Sporting Event Ever, Says Ad...

The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...

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Amex/Uber Partnership - Who Wins?

Media Amex/Uber Partnership - Who Wins?

7y Susan Kuchinskas

Amex/Uber Partnership - Who Wins?

The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...

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New HP Optimost Release Includes Cloud-Based A/B Testing

Analytics New HP Optimost Release Includes Cloud-Based A/B Testing

7y Susan Kuchinskas

New HP Optimost Release Includes Cloud-Based A/B T...

The new features promise quick testing for non-technical folks with a more user-friendly design tool. Read More...

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Lithium Reveals Roadmap for Klout Integration

Social Lithium Reveals Roadmap for Klout Integration

7y Susan Kuchinskas

Lithium Reveals Roadmap for Klout Integration

The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...

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Groupon Gnome Aims to Become Self-Service Marketing Platform

Marketing Groupon Gnome Aims to Become Self-Service Marketing Platform

7y Susan Kuchinskas

Groupon Gnome Aims to Become Self-Service Marketin...

Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Read Mo...

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Spotzot Powers Groupon Coupons

Marketing Spotzot Powers Groupon Coupons

7y Susan Kuchinskas

Spotzot Powers Groupon Coupons

The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Read More...

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Failed Publicis-Omnicom Merger Leaves Nobody Mourning

Agency Spotlight Failed Publicis-Omnicom Merger Leaves Nobody Mourning

7y Susan Kuchinskas

Failed Publicis-Omnicom Merger Leaves Nobody Mourn...

The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. ...

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Radian6 and Buddy Media United as Social Studio

Social Radian6 and Buddy Media United as Social Studio

7y Susan Kuchinskas

Radian6 and Buddy Media United as Social Studio

The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...

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ShareThis Calculates Cash Value of a Share

Ad Industry Metrics ShareThis Calculates Cash Value of a Share

7y Susan Kuchinskas

ShareThis Calculates Cash Value of a Share

Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Read More...

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Financial Institutions Face Analytics Challenges

Analytics Financial Institutions Face Analytics Challenges

7y Susan Kuchinskas

Financial Institutions Face Analytics Challenges

Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to o...

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Netflix Moves to Content Marketing, but is it Marketing Content?

Media Netflix Moves to Content Marketing, but is it Marketing Content?

7y Susan Kuchinskas

Netflix Moves to Content Marketing, but is it Mark...

As the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Read More...

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Mobile and Measurement Give Facebook a Winning Q1

Social Mobile and Measurement Give Facebook a Winning Q1

7y Susan Kuchinskas

Mobile and Measurement Give Facebook a Winning Q1

Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...

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IBM's Watson Invests in Fluid for E-Commerce Play

Marketing IBM's Watson Invests in Fluid for E-Commerce Play

7y Susan Kuchinskas

IBM's Watson Invests in Fluid for E-Commerce Play

IBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Read More...

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Facebook Still Tops for Advertisers, Adobe Says

Social Facebook Still Tops for Advertisers, Adobe Says

7y Susan Kuchinskas

Facebook Still Tops for Advertisers, Adobe Says

Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Read More...

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