The new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software EchoSign.
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Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery.
Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base.
In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)?
Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions?