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View articleThe major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...
View articleinPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-pa...
View articleHollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...
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View articleIf you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all us...
View articleA new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving to...
View articleThe company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the sam...
View articleMore and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advert...
View article100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcas...
View articleShocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Read More...
View articleTraditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...
View articleFacebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Read More...
View articleIs fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. R...
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View articleAs the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...
View articleCanadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studi...
View articleMountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Read More...
View articleA campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Read More...
View articleManischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especi...
View articleDove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to th...
View articleSalesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce a...
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