Lancôme Gives Points for Social Media in New Loyalty Program

Lancôme Gives Points for Social Media in New Loyalty Program

10y Susan Kuchinskas

Lancôme Gives Points for Social Media in New Loyal...

Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...

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Is Bitcoin the Future of E-Commerce?

Is Bitcoin the Future of E-Commerce?

10y Susan Kuchinskas

Is Bitcoin the Future of E-Commerce?

These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Read More...

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HowAboutWe Campaign Shows Twitter Maturity

HowAboutWe Campaign Shows Twitter Maturity

10y Susan Kuchinskas

HowAboutWe Campaign Shows Twitter Maturity

Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Re...

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Segmented Social Marketing Grows MGM Revenues by 300 Percent

Segmented Social Marketing Grows MGM Revenues by 300 Percent

10y Susan Kuchinskas

Segmented Social Marketing Grows MGM Revenues by 3...

Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...

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Happy 10th Birthday, Gmail!

Happy 10th Birthday, Gmail!

10y Susan Kuchinskas

Happy 10th Birthday, Gmail!

Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Read More...

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Thismoment Lets Brands Create Content Playlists

Thismoment Lets Brands Create Content Playlists

10y Susan Kuchinskas

Thismoment Lets Brands Create Content Playlists

Thismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...

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Adobe Aims for Unity in Brand Assets and Customer Profiles

Adobe Aims for Unity in Brand Assets and Customer Profiles

10y Susan Kuchinskas

Adobe Aims for Unity in Brand Assets and Customer ...

The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...

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inPowered Makes Adicles Platform Free

inPowered Makes Adicles Platform Free

10y Susan Kuchinskas

inPowered Makes Adicles Platform Free

inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-pa...

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Paid and Earned Media Unite for Award-Winning Oscars Performance

Paid and Earned Media Unite for Award-Winning Oscars Performance

10y Susan Kuchinskas

Paid and Earned Media Unite for Award-Winning Osca...

Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...

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Geico and Amazon's Long Game

Geico and Amazon's Long Game

10y Susan Kuchinskas

Geico and Amazon's Long Game

Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Read More...

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LinkedIn Expands Business Blogging Platform

LinkedIn Expands Business Blogging Platform

10y Susan Kuchinskas

LinkedIn Expands Business Blogging Platform

If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all us...

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How Brands Harness Instagram for Picture Power

How Brands Harness Instagram for Picture Power

10y Susan Kuchinskas

How Brands Harness Instagram for Picture Power

A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving to...

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Klout Quietly Tests Native Ad Product Amid Reports of Its Sale to Lithium

Klout Quietly Tests Native Ad Product Amid Reports of Its Sale to Lithium

10y Susan Kuchinskas

Klout Quietly Tests Native Ad Product Amid Reports...

The company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the sam...

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2 Launches Take Aim at Native Mobile Advertising

2 Launches Take Aim at Native Mobile Advertising

10y Susan Kuchinskas

2 Launches Take Aim at Native Mobile Advertising

More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advert...

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Mobile Devices Lead Online Video Views, Adobe Says

Mobile Devices Lead Online Video Views, Adobe Says

10y Susan Kuchinskas

Mobile Devices Lead Online Video Views, Adobe Says

100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcas...

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Why We Love Shockvertising

Why We Love Shockvertising

10y Susan Kuchinskas

Why We Love Shockvertising

Shocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Read More...

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Shift to Digital Drives Sales for SF Bay Area Scion Dealers

Shift to Digital Drives Sales for SF Bay Area Scion Dealers

10y Susan Kuchinskas

Shift to Digital Drives Sales for SF Bay Area Scio...

Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...

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Social Sites Nipping at Facebook, Adobe Says

Social Sites Nipping at Facebook, Adobe Says

10y Susan Kuchinskas

Social Sites Nipping at Facebook, Adobe Says

Facebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Read More...

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Twibel - What Brands Should Know

Twibel - What Brands Should Know

10y Susan Kuchinskas

Twibel - What Brands Should Know

Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. R...

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CES 2014: What Got Mindshare Excited

CES 2014: What Got Mindshare Excited

10y Susan Kuchinskas

CES 2014: What Got Mindshare Excited

Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show. Read More...

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How Much Does Transparency Matter in Native Advertising?

How Much Does Transparency Matter in Native Advertising?

10y Susan Kuchinskas

How Much Does Transparency Matter in Native Advert...

As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...

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Inside WestJet's Christmas Marketing Miracle

Inside WestJet's Christmas Marketing Miracle

10y Susan Kuchinskas

Inside WestJet's Christmas Marketing Miracle

Canadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studi...

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Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads

Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads

10y Susan Kuchinskas

Mountain Dew Brand Publishing Success Opens Door t...

Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Read More...

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Nissan Asks New Yorkers to Say #HailYes to New Taxis

Nissan Asks New Yorkers to Say #HailYes to New Taxis

10y Susan Kuchinskas

Nissan Asks New Yorkers to Say #HailYes to New Tax...

A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Read More...

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Manischewitz Looks to Thanksgivukah for Market Expansion

Manischewitz Looks to Thanksgivukah for Market Expansion

10y Susan Kuchinskas

Manischewitz Looks to Thanksgivukah for Market Exp...

Manischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especi...

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Dove Tops List of Most Shared Video Ads

Dove Tops List of Most Shared Video Ads

10y Susan Kuchinskas

Dove Tops List of Most Shared Video Ads

Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to th...

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Dreamforce 2013: Benioff and Mayer Talk Mobile

Dreamforce 2013: Benioff and Mayer Talk Mobile

10y Susan Kuchinskas

Dreamforce 2013: Benioff and Mayer Talk Mobile

Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce a...

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