Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions?
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While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers.
A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat?
More categories, more tech, and more blurring of the lines at 2014's Cannes Lions.
While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research.