While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers.
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More categories, more tech, and more blurring of the lines at 2014's Cannes Lions.
While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research.
The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize on this to reach consumers?
The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of new customers from Amex's huge base.