Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

10y Susan Kuchinskas

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA ...

A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hou...

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Mobile Making Thanksgiving Prime Holiday Shopping Day

Mobile Making Thanksgiving Prime Holiday Shopping Day

10y Susan Kuchinskas

Mobile Making Thanksgiving Prime Holiday Shopping ...

Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...

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Social Logins: Facebook May Not Be Too Big to Fail

Social Logins: Facebook May Not Be Too Big to Fail

10y Susan Kuchinskas

Social Logins: Facebook May Not Be Too Big to Fail

New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-co...

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Retailers, YouTube and Holiday Shopping: Amp the Emotion

Retailers, YouTube and Holiday Shopping: Amp the Emotion

10y Susan Kuchinskas

Retailers, YouTube and Holiday Shopping: Amp the E...

YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...

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Adobe Says Social Media Changing Retail Marketplace

Adobe Says Social Media Changing Retail Marketplace

10y Susan Kuchinskas

Adobe Says Social Media Changing Retail Marketplac...

Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...

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Yahoo Bing SEM Outperforms Google for Auto Vertical

Yahoo Bing SEM Outperforms Google for Auto Vertical

10y Susan Kuchinskas

Yahoo Bing SEM Outperforms Google for Auto Vertica...

Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer ...

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Cheez-It to Smart Car: We're Better Together

Cheez-It to Smart Car: We're Better Together

10y Susan Kuchinskas

Cheez-It to Smart Car: We're Better Together

Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on...

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How Starbucks' #ComeTogether Political Petition Could Have Been Better

How Starbucks' #ComeTogether Political Petition Could Have Been Better

10y Susan Kuchinskas

How Starbucks' #ComeTogether Political Petition Co...

Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Read More...

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Adobe Upgrades Analytics to Measure Apps and Find Anomalies

Adobe Upgrades Analytics to Measure Apps and Find Anomalies

10y Susan Kuchinskas

Adobe Upgrades Analytics to Measure Apps and Find ...

Adobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...

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Urban Outfitters App Deepens Digital Connection With Customers

Urban Outfitters App Deepens Digital Connection With Customers

10y Susan Kuchinskas

Urban Outfitters App Deepens Digital Connection Wi...

Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Read More...

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Skype to Roll Out Rich Media and Android Advertising

Skype to Roll Out Rich Media and Android Advertising

11y Susan Kuchinskas

Skype to Roll Out Rich Media and Android Advertisi...

Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...

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IBM Digital Experience: An "Umbrella Thought" Story

IBM Digital Experience: An "Umbrella Thought" Story

11y Susan Kuchinskas

IBM Digital Experience: An "Umbrella Thought" Stor...

IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communicatio...

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Brands Milk #RoyalBaby Mania

Brands Milk #RoyalBaby Mania

11y Susan Kuchinskas

Brands Milk #RoyalBaby Mania

#RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the qui...

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RBC Goes Back to School

RBC Goes Back to School

11y Susan Kuchinskas

RBC Goes Back to School

RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Read More...

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Inside Walmart Canada's Multi-Channel Pub Strategy

Inside Walmart Canada's Multi-Channel Pub Strategy

11y Susan Kuchinskas

Inside Walmart Canada's Multi-Channel Pub Strategy

Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Read More...

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Myrtle Beach Creates Digital Lead-Gen Machine

Myrtle Beach Creates Digital Lead-Gen Machine

11y Susan Kuchinskas

Myrtle Beach Creates Digital Lead-Gen Machine

With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new pros...

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Triggering Unruly Emotions Key to Video Sharing

Triggering Unruly Emotions Key to Video Sharing

11y Susan Kuchinskas

Triggering Unruly Emotions Key to Video Sharing

Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...

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Solve Media Lifts Brand Awareness for Unilever

Solve Media Lifts Brand Awareness for Unilever

11y Susan Kuchinskas

Solve Media Lifts Brand Awareness for Unilever

Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Read More...

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'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

11y Susan Kuchinskas

'American Idol' Aims for Mass Engagement With Soci...

Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...

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Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

11y Susan Kuchinskas

Cannes Lions 2013: Q&A: MailOnline's Sean O'Ne...

MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own add...

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Caesars Entertainment Unifies Digital Properties and Business Practices

Caesars Entertainment Unifies Digital Properties and Business Practices

11y Susan Kuchinskas

Caesars Entertainment Unifies Digital Properties a...

In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Read More...

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Tweets Worth $20.37 on Average

Tweets Worth $20.37 on Average

11y Susan Kuchinskas

Tweets Worth $20.37 on Average

While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to th...

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Zyrtec: Get Outside After You Play This Game

Zyrtec: Get Outside After You Play This Game

11y Susan Kuchinskas

Zyrtec: Get Outside After You Play This Game

Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Read More...

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Q&A: Accenture Interactive's Glen Hartman Wants to Move Beyond Campaigns

Q&A: Accenture Interactive's Glen Hartman Wants to Move Beyond Campaigns

11y Susan Kuchinskas

Q&A: Accenture Interactive's Glen Hartman Wants to...

ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, cre...

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Google Lets Brands Instantly Benchmark Ads

Google Lets Brands Instantly Benchmark Ads

11y Susan Kuchinskas

Google Lets Brands Instantly Benchmark Ads

Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant da...

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Responsys Interact Provides Cross-Channel Profiles, Prefs

Responsys Interact Provides Cross-Channel Profiles, Prefs

11y Susan Kuchinskas

Responsys Interact Provides Cross-Channel Profiles...

Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital chann...

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Social Media a Meh for E-Commerce Traffic

Social Media a Meh for E-Commerce Traffic

11y Susan Kuchinskas

Social Media a Meh for E-Commerce Traffic

Is social media a source of traffic to e-commerce sites and are these platforms capable of generating substantial purchase conversions? Read More...

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