The new features promise quick testing for non-technical folks with a more user-friendly design tool.
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The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers.
Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one.
The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals.
The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual.