Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at th...
View articleSocial devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four ...
View articleYeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up...
View articleBloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Read Mo...
View articleLinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? R...
View articleG5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Read More...
View articleWith a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commerc...
View articleMasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Read More...
View articleHavas Media and DG will deliver an integrated solution for online and television campaign management. Read More...
View articleGoogle’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Read More...
View articleHas search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Searc...
View articleHow close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...
View articleGoogle's exit could be good news for competitive affiliate networks and affiliate program management companies. Read More...
View articleTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Rea...
View articleActivision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...
View articleNo more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....
View articleMarketers have until June to get over cookies, a digital advertising executive said earlier this week. Read More...
View articleAOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstro...
View articleAdobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...
View articleCan the industry move beyond hand-crafted placements to get the scale marketers need? Read More...
View articleGoogle has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Read More...
View articleThe online look book has a new look: Pinterest redesigned itself to make discovery easier. Read More...
View articleThe drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...
View articleThe Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and ma...
View articleMobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...
View articleAdobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...
View articleThese two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Read More...
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