Sports Marketer Van Wagner Moves Into Digital Video

Sports Marketer Van Wagner Moves Into Digital Video

11y Susan Kuchinskas

Sports Marketer Van Wagner Moves Into Digital Vide...

Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at th...

View article
Top 5 Most Socially Devoted Brands on Twitter [Survey]

Top 5 Most Socially Devoted Brands on Twitter [Survey]

11y Susan Kuchinskas

Top 5 Most Socially Devoted Brands on Twitter [Sur...

Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four ...

View article
Hanes Uses Destruction to Send Soft Message

Hanes Uses Destruction to Send Soft Message

11y Susan Kuchinskas

Hanes Uses Destruction to Send Soft Message

Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up...

View article
Get the latest analysis and reports delivered to your inbox daily
BloomReach Gives View of Content Quality

BloomReach Gives View of Content Quality

11y Susan Kuchinskas

BloomReach Gives View of Content Quality

BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Read Mo...

View article
LinkedIn at 10: Identity Crisis?

LinkedIn at 10: Identity Crisis?

11y Susan Kuchinskas

LinkedIn at 10: Identity Crisis?

LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? R...

View article
Roadside Ads to Be Part of Integrated Campaigns

Roadside Ads to Be Part of Integrated Campaigns

11y Susan Kuchinskas

Roadside Ads to Be Part of Integrated Campaigns

G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Read More...

View article
Kayak Launches First Global Ad Campaign

Kayak Launches First Global Ad Campaign

11y Susan Kuchinskas

Kayak Launches First Global Ad Campaign

With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commerc...

View article
MasterCard Uses Social Intelligence to Tweak MasterPass Offering

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

11y Susan Kuchinskas

MasterCard Uses Social Intelligence to Tweak Maste...

MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Read More...

View article
Havas Teams With DG for TV/Digital Delivery

Havas Teams With DG for TV/Digital Delivery

11y Susan Kuchinskas

Havas Teams With DG for TV/Digital Delivery

Havas Media and DG will deliver an integrated solution for online and television campaign management. Read More...

View article
Google Receives Viewability Accreditation

Google Receives Viewability Accreditation

11y Susan Kuchinskas

Google Receives Viewability Accreditation

Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Read More...

View article
Search Spending Grows But CPCs Flat, Kenshoo Says

Search Spending Grows But CPCs Flat, Kenshoo Says

11y Susan Kuchinskas

Search Spending Grows But CPCs Flat, Kenshoo Says

Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Searc...

View article
Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

11y Susan Kuchinskas

Social Marketing Platforms Will Allow Brands To ‘B...

How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...

View article
Networks and Marketers May Profit From Google Affiliate Network Shutdown

Networks and Marketers May Profit From Google Affiliate Network Shutdown

11y Susan Kuchinskas

Networks and Marketers May Profit From Google Affi...

Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Read More...

View article
Borrell: There's Money in Local Media

Borrell: There's Money in Local Media

11y Susan Kuchinskas

Borrell: There's Money in Local Media

Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Rea...

View article
Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

11y Susan Kuchinskas

Digital Proxies Hype Addictive Qualities of Black ...

Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...

View article
Wanderful Brings Social Shopping to Newspapers

Wanderful Brings Social Shopping to Newspapers

11y Susan Kuchinskas

Wanderful Brings Social Shopping to Newspapers

No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....

View article
Should Marketers Fear the Cookie Apocalypse?

Should Marketers Fear the Cookie Apocalypse?

11y Susan Kuchinskas

Should Marketers Fear the Cookie Apocalypse?

Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Read More...

View article
Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

11y Susan Kuchinskas

Ad:tech - AOL Marketplace Enters Crowded Programma...

AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstro...

View article
Adobe Primetime Offers Modular TV Tools

Adobe Primetime Offers Modular TV Tools

11y Susan Kuchinskas

Adobe Primetime Offers Modular TV Tools

Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...

View article
Can Native Ads Scale?

Can Native Ads Scale?

11y Susan Kuchinskas

Can Native Ads Scale?

Can the industry move beyond hand-crafted placements to get the scale marketers need? Read More...

View article
Gigya and Janrain Partner With Google+ for Social Sign-In

Gigya and Janrain Partner With Google+ for Social Sign-In

11y Susan Kuchinskas

Gigya and Janrain Partner With Google+ for Social ...

Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Read More...

View article
Pinterest Redesign Enables Discovery

Pinterest Redesign Enables Discovery

11y Susan Kuchinskas

Pinterest Redesign Enables Discovery

The online look book has a new look: Pinterest redesigned itself to make discovery easier. Read More...

View article
Capri Sun Invites Kids on Epic Adventure

Capri Sun Invites Kids on Epic Adventure

11y Susan Kuchinskas

Capri Sun Invites Kids on Epic Adventure

The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...

View article
The Search Agency Automates SEM for SMBs

The Search Agency Automates SEM for SMBs

11y Susan Kuchinskas

The Search Agency Automates SEM for SMBs

The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and ma...

View article
Mobile Searchers Take Action

Mobile Searchers Take Action

11y Susan Kuchinskas

Mobile Searchers Take Action

Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...

View article
Adobe to Pinterize New Marketing Suite

Adobe to Pinterize New Marketing Suite

11y Susan Kuchinskas

Adobe to Pinterize New Marketing Suite

Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...

View article
RadioShack and Adidas Find Store Locators Ring Up Sales

RadioShack and Adidas Find Store Locators Ring Up Sales

11y Susan Kuchinskas

RadioShack and Adidas Find Store Locators Ring Up ...

These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Read More...

View article
1 2 3 4 5 6 15