The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals.
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The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual.
The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing.
Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom.
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