After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minut...
View articleZumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...
View articleIf you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30...
View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
View articleVenture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...
View articleThe Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...
View articleGoogle reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...
View articleSocial media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality...
View articleThe share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
View articleTV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
View articleThe FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...
View articleA Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...
View articleIBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...
View articleOoyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...
View articleA new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Read More...
View articleESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also ...
View articleGroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...
View articleIn this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...
View articleGroupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants...
View articleScoutmob has partnered with Google's Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discount...
View articleMicrosoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...
View articleIf you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...
View articleBMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece. Read...
View articleFacebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts,...
View articleUnmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...
View articleCapital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Read More...
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